The influence of product quality on purchase interest with halal awareness as an intervening variable
Keywords:
Product quality, halal awareness, purchase interest
Abstract
The purpose of this study is to find out and analyze the extent to which the influence of product quality on purchasing interest with halal awareness as an intervening variable in "Aak Ramen Yuk". The population in this study is the people of Lubuk Basung, Agam regency with a purposive sampling of 200 respondents. Quantitative analysis techniques with the help of SPSS (Statistical Product and Service Solution) version 20 software in the form of path analysis and Sobel test as mediation tests. The research results obtained show (1) the direct influence of product quality on purchase interest, (2) the direct influence of the product quality variable on halal awareness, (3) the direct influence of the halal awareness variable on purchase interest, (4) indirect influence of the product quality variable on purchase interest from the results of the Sobel test.
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References
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Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness On Halal Foods And Products: Potential Issues For Policy-Makers. Procedia - Social And Behavioral Sciences, 121, 3–25. Https://Doi.Org/10.1016/J.Sbspro.2014.01.1104
Assael. (2014). Consumer Behavior 6th Edition. Thomson Learning.
Aziz, Y. A., & Chok, N. V. (2013). The Role Of Halal Awareness, Halal Certification, And Marketing Components In Determining Halal Purchase Intention Among Non-Muslims In Malaysia: A Structural Equation Modeling Approach. Journal Of International Food And Agribusiness Marketing, 25(1), 1–23. Https://Doi.Org/10.1080/08974438.2013.723997
Fatmawati, N., & Soliha, E. (2017). Kualitas Produk, Citra Merek Dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda.” Jurnal Manajemen Teori Dan Terapan | Journal Of Theory And Applied Management, 10(1), 1. Https://Doi.Org/10.20473/Jmtt.V10i1.5134
Ghozali, I. (2011). Aplikasi Analisis Multivariate Dengan Program Spss. Badan Penerbit Universitas Diponegoro.
Iskandar, D., Nurmalina, R., & Riani, E. (2015). The Effect Of Service, Product Quality, And Perceived Value On Customer Purchase Intention And Satisfaction. Indonesian Journal Of Business And Entrepreneurship, 1(2), 51–62.
Jalasi, A. Bin, & Ambad, S. N. A. (2021). Halal Awareness Effect On Malaysian Muslims’ Intention To Visit Homestays In Sabah, Malaysia: The Moderating Role Of Gender. International Journal Of Academic Research In Business And Social Sciences, 11(9), 1538–1554. Https://Doi.Org/10.6007/Ijarbss/V11-I9/10888
Jannah, S. M., & Al-Banna, H. (2021). Halal Awareness And Halal Traceability: Muslim Consumers’ And Entrepreneurs’ Perspectives. Journal Of Islamic Monetary Economics And Finance, 7(2), 285–316. Https://Doi.Org/10.21098/Jimf.V7i2.1328
Kotler, P., & Armstrong, G. (2016). Principles Of Marketing Sixteenth Edition. In Pearson (16th Ed.). Pearson Education.
Kotler, P., & Armstrong, G. (2017). Principles Of Marketing, Seventeenth Edition. In Pearson.
Lppom.Mui. (2022). Mengenal Kuliner Jepang Bagaimana Kehalalannya? Lppom Mui. Https://Halalmui.Org/Mengenal-Kuliner-Jepang-Bagaimana-Kehalalannya/
Morano, R. S., Barrichello, A., Jacomossi, R. R., & D’acosta-Rivera, J. R. (2018). Street Food: Factors Influencing Perception Of Product Quality. Rausp Management Journal, 53(4), 535–554. Https://Doi.Org/10.1108/Rausp-06-2018-0032
Nor, N., Binti, M., & Hassan, Z. Bin. (2022). Student Awareness Of Halal Certification , Halal Awareness , Food Composition And Interest In Buying Halal Products Among Students At Hulu Langat Community College , Kajang Selangor. International Journal Of Humanities Technology And Civilization (Ijhtc), 7(2), 67–76.
Novianti, Andriani, D., & Veronika, R. (2021). Kesadaran Halal Dan Label Halal Terhadap Minat Beli Produk Makanan Di Restoran Jepang (Studi Kasus Pada Enam Restoran Jepang Di Kota Makassar). Hospitality And Gastronomy Research Journal, 3(2), 114–115.
Nurhayati, T., & Hendar, H. (2020). Personal Intrinsic Religiosity And Product Knowledge On Halal Product Purchase Intention Role Of Halal Product Awareness. Journal Of Islamic Marketing, 11(3), 603–620. Https://Doi.Org/10.1108/Jima-11-2018-0220
Pandey, R., Reddy, L. S., Chaudary, V., Widyawati, V. T., Sin, L. G., Bin Mohd Ghazali, M. K. A., Kee, D. M. H., Bin Ibrahim, M. F., Bin Ahmad Fadzeil, M. Z., & Binti Mohamed, N. A. (2021). Analysis The Effect Of Product Quality And Price On Purchase Decision (Case Study Of Adidas India, Indonesia, And Malaysia). International Journal Of Accounting & Finance In Asia Pasific, 4(1), 71–85. Https://Doi.Org/10.32535/Ijafap.V4i1.1034
Safitri, L. N., Mukaromah, S. M., Alhada, M., Habib, F., Negeri, I., & Tulungagung, A. R. (2021). Analisis Potensi Obyek Wisata Pantai Dengan Konsep Halal Beach Tourism Di Kota Denpasar. Ar Rehla : Journal Of Islamic Tourism, Halal Food, Islamic Traveling, And Creative Economy, 167(2), 2776–7434. Http://Ejournal.Iain-Tulungagung.Ac.Id/Index.Php/Arrehla/Index
Swastika, S. W., Budiman, R., & Rahmawati, R. (2023). Pengaruh Kualitas Produk Serta Kesadaran Halal Pada Produk Bakmie Kering Haji Aman Terhadap Penentuan Keputusan Pembelian Produk Menggunakan Metode Structural Equation Modelling Partial Squares (Sem-Pls). Integrate: Industrial Engineering And Management System, 7(1), 196–204.
Yaakub, S., & Sham, N. A. A. (2021). Impact Of Knowledge, Religiosity, Awareness And Halal Logistics On Purchase Intention. International Journal Of Management Studies And Social Science Research, 3, 161–167.
Published
2023-12-15
How to Cite
Nofrida, D., & Mesta, H. A. (2023). The influence of product quality on purchase interest with halal awareness as an intervening variable. Marketing Management Studies, 3(4), 395-406. https://doi.org/10.24036/mms.v3i4.450
Section
Articles
