Vol. 3 No. 4 (2023): Marketing Management Studies

Articles

• Analyzing the influence of Shopee and Tiktok live shopping discounts on consumer spending patterns

  Jihan Husnia Utomo, Fidela Jovita Kanedi, Annisa Mufidatun Sholihah, Nabilla Sabta Putri Pramesty, Nur Aini Rakhmawati

  323-333

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• The effect of electronic word of mouth, brand image, and trust on purchase intention

  Nurul Shalsadila Maulana, Rahmiati

  334-348

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• Examining e-service quality influence on e-loyalty: A mediating effects of e-satisfaction and e-trust for Tokopedia users

  Anggun Wulandari, Gesit Thabrani

  349-361

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• Religiosity, halal labeling, product quality, and repurchase intention of Wardah customer

  Rista Laradise, Thamrin

  362-374

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• The role of price, service quality, and ease of use in determining customer loyalty

  Yusri Hidayat, Mike Yolanda, Awisal Fasyni

  375-394
• The influence of product quality on purchase interest with halal awareness as an intervening variable

  Desi Nofrida, Hendri Andi Mesta

  395-406

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• The impact of online customer review on purchase intention with trust as a mediating variable

  Arisa Anjaya, Vidyarini Dwita

  407-417

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• The effect of service quality and food quality on repurchase intention with customer satisfaction as a mediation variable

  Nurul Faizah, Abror

  418-430

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• Halal tourism dynamics: The impact on tourist satisfaction at Padang beach attractions with tourist destination image as an intermediary

  Suhira, Yunia Wardi

  431-444

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