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Vol. 3 No. 4 (2023): Marketing Management Studies
Vol. 3 No. 4 (2023): Marketing Management Studies
DOI:
https://doi.org/10.24036/mms.v3i4
Published:
2023-12-15
Articles
Analyzing the influence of Shopee and Tiktok live shopping discounts on consumer spending patterns
Jihan Husnia Utomo, Fidela Jovita Kanedi, Annisa Mufidatun Sholihah, Nabilla Sabta Putri Pramesty, Nur Aini Rakhmawati
323-333
PDF
The effect of electronic word of mouth, brand image, and trust on purchase intention
Nurul Shalsadila Maulana, Rahmiati
334-348
PDF
Examining e-service quality influence on e-loyalty: A mediating effects of e-satisfaction and e-trust for Tokopedia users
Anggun Wulandari, Gesit Thabrani
349-361
PDF
Religiosity, halal labeling, product quality, and repurchase intention of Wardah customer
Rista Laradise, Thamrin
362-374
PDF
The role of price, service quality, and ease of use in determining customer loyalty
Yusri Hidayat, Mike Yolanda, Awisal Fasyni
375-394
The influence of product quality on purchase interest with halal awareness as an intervening variable
Desi Nofrida, Hendri Andi Mesta
395-406
PDF
The impact of online customer review on purchase intention with trust as a mediating variable
Arisa Anjaya, Vidyarini Dwita
407-417
PDF
The effect of service quality and food quality on repurchase intention with customer satisfaction as a mediation variable
Nurul Faizah, Abror
418-430
PDF
Halal tourism dynamics: The impact on tourist satisfaction at Padang beach attractions with tourist destination image as an intermediary
Suhira, Yunia Wardi
431-444
PDF
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