Halal tourism dynamics: The impact on tourist satisfaction at Padang beach attractions with tourist destination image as an intermediary
Keywords:
Halal tourism, tourist satisfaction, tourism destination image
Abstract
The purpose of this study was to analyze the impact of halal tourism on tourist satisfaction visiting Padang Beach tourist attractions. Additionally, it examined the effect of halal tourism on the image of tourist destinations and analyzed the influence of a tourist destination image on tourist satisfaction. Furthermore, the study aimed to analyze the effect of halal tourism on tourist satisfaction through the tourist destination image variable as a mediator. The population in this study comprised visitors (tourists) who have visited or are currently visiting Padang Beach tourist attractions. The sampling technique used was purposive sampling, resulting in a sample size of 100 respondents. Data analysis for this study utilized SmartPLS 4.0. The results of the study are as follows: (1) Halal tourism has a positive and significant effect on tourist satisfaction visiting Padang Beach tourist attractions. (2) Halal tourism has a positive effect on the image of tourist destinations at tourist attractions in Padang Beach. (3) The image of tourist destinations has a positive and significant effect on tourist satisfaction. (4) The image of tourist destinations mediates the influence of halal tourism on tourist satisfacti on at tourist attractions in Padang Beach.
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References
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Yuksel, A., et al (2010). Destination attcahment: Effect on customer satisfaction and cognitive, affectibe and conative loyalty. Tourims Management, Vol 31, pp 274-284.
Allameh, S. et al. (2015). Factors Influencing Sport Tourists’ Revisit Intention. Asia Pacifif Journal of Marketing and Logistics. Vol. 27 (2) pp. 191 – 207.
Alvianna, S., & Hidayatullah, S. (2020). Pengaruh Kualitas Harga Layanan dan Kepuasan terhadap Kesetiaan Usia Millenial Berkunjung ke Tempat Wisata. Media Wisata, 18(1), 69-80.
Alvianna, S., Patalo, R. G., Hidayatillah, S., & Rachmawati, I. K. (2020). Pengaruh Attraction, Accessibility, Amenity, Ancillary Terhadap Kepuasan Generasi Millenial Berkunjung Ke Tempat Wisata. Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan. https://doi.org/10.34013/jk.v4il.41.
Battour, M & M. N. Ismail. (2014). The Role of Destination Attributes in Islamic Tourism. SHS Web Conference.
Chookaew, S., et al. (2015). Increasing Halal Tourism Potential at Andaman Gulf in Thailand for Muslim Cpuntry. Journal of Economics, Business and Management.
Coban, S. (2012). The Effect of the Image of Destination on Tourist Satisfaction and Loyalty: The Case of Cappadocia. European Journal of Social Sciences, 29(2) : 222 – 232.
Daly, F. P. (2018). Pengaruh wisata halal terhadap kepuasan wisatawan berkunjung ke kota Banda Aceh. Skripsi. Universitas Islam Negeri (UIN) Ar-Raniry Banda Aceh. 15 Desember 2018. https://repository.ar-raniry.ac.id/id/eprint/9926/1/SKRIPSI%20FULL.pdf
Fadhil, Surur. (2020). Wisata Halal, Konsep dan Aplikasi. Makassar:Alauddin University Press.
Fatwa DSN-MUI Nomor 08/DSN-MUI/X/2016 tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.
Fikiya, Mahda.,dkk. (2021). Pengaruh 4A Pariwisata Halal Terhadap Kepuasan Wisatawan Berkunjung ke DKI Jakarta. Prosiding BIEMA: Business Management, Economic, and Accounting National Seminar. Volume 2, 2021, hal. 348-364.
GMTI. (2019). Global Muslim Travel Index 2019. MasterCard – CrescentRating.
Hanif, A., Kusumawati, A., & Mawardi, M. (2016). Pengaruh Citra Destinasi terhadap Kepuasan Wisatawan serta Dampaknya terhadap Loyalitas Wisatawan (Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu). Jurnal Administrasi Bisnis S1 Universitas Brawijaya.
Hsu, S. C., Chin T. Lin & Chuan Lee. (2017). Measuring The Effect of Outbound Chinese Tourist Travel Decision-Making Through Tourism Destination Image dan Travel Safety and Security. Journal Of Information & Optimization Sciences, Vol. 38 No. 3 & 4: 559 – 584.
Irdiana, Sukma.,dkk.(2021). Pengaruh Wisata Halal Terhadap Kepuasan Pengunjung dan Minat Berkunjung Kembali. Jurnal Cakrawala Ilmiah. Vol. 1, No. 3.
Jaelani, A. (2017). Industri Wisata Halal di Indonesia: Potensi dan Prospek. Mpra, 76237, 1 – 20.
Juliandi, Azuar. (2018). Modul Pelatihan Structural Equation Model Partial Least Square (SEM – PLS ) dengan SMARTPLS. Universitas Sumatera Utara.
Kemenparekraf. (2022). Siaran Pers: Pariwisata Indonesia Naik ke peringkat 2 dalam Global Travel Muslim Index. https://kemenparekraf.go.id/berita/siaran-pers-pariwisata-indonesia-naik-ke-peringkat-2-dalam-global-travel-muslim-index.
Kotler. P dan K.L. Keller. (2008). Manajemen Pemasaran. Edisi Tiga Belas. Diterjemahkan oleh Bob Sabran. Jakart: Erlangga.
Lisma, N., Yonaldi, S., & Zulbahri, L. (2018). Faktor – faktor yang mempengaruhi kunjungan wisatawan ke objek wisata syariah di Sumatera Barat. 8, 1 – 15. https://doi.org/10.31227/osf/oi/5nkhg.
Liu, Y., Hultman, M., Eisingerich, A. B., & Wei, X. (2020). How Does Brand Loyalty Interact With Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment. Annals of Tourism Research, 81, 1-30. https://doi.org/10.1016/j.annals.2020.102879.
Lupiyoadi. (2001). Manajemen Pemasaran Jasa, Teori dan Praktek. Jakarta: Salemba Empat.
Martaleni. (2019). Halal Tourism. CV IRDH, 162. ISBN: 9787-602-07026-72-4.
Molina, A & Mar Gomez. (2010). Tourism Marketing Information and Destination Image Management. Retrieved from: www.academicjournals.org/journal/AJBM.
Mukhlis, Yunus. (2021). Peran citra destinasi terhadap peningkatan kepuasan wisatawan di objek wisata geopark merangin. Adil:Jurnal Hukum STIH YPM, Vol 3, No 1.
Prajitno, Subagio Budi. Metode Penelitian Kuantitatif. UIN SGD Bandung: http://komunikasi.uinsgd.ac.id.
Pratiwi. (2016). Analisis Wisata Syariah Di Kota Yogyakarta. Jurnal Media Pariwisata ,14(1), hal 35.
Riyanto sofyan. (2013). Bisnis Ekonomi Syariah Mengapa Tidak? Jakarta: PT. Gramedia Utama.
Rozalinda, N., & Ramadhan, S. (2019). Industri Wisata Halal di Sumatera Barat: Potensi, Peluang dan Tantangan. Maqdis: Jurnal Kajian Ekonomi Islam, 4(1), 46-56.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Supranto, J. (2006). Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikan Pangsa Pasar. PT. Rineka Cipta, Jakarta.
Suwandi, M. M., Mananeke, L., & Taroreh, R. N. (2015). The Influence of Brand Image, Price, Service Quality and Facilities on Customer Satisfaction At Aston Hotel Manado. Jurnal EMBA, 3(2): 605-615.
Tjiptono, F. dan G. C. (2012). Pemasaran Strategik (Andi (ed.); Kedua).
Wicaksono, Andrie. (2015). Penelitian Kausal Komparatif (Ex Post Facto). http://andriew.blogspot.co.id/2015/05/penelitian-kausal-komparatif-ex-post-html.
Yuksel, A., et al (2010). Destination attcahment: Effect on customer satisfaction and cognitive, affectibe and conative loyalty. Tourims Management, Vol 31, pp 274-284.
Published
2023-12-15
How to Cite
Suhira, & Wardi, Y. (2023). Halal tourism dynamics: The impact on tourist satisfaction at Padang beach attractions with tourist destination image as an intermediary. Marketing Management Studies, 3(4), 431-444. https://doi.org/10.24036/mms.v3i4.452
Section
Articles
