The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable
Keywords:
Product review, price, trust, buying interest
Abstract
This research aims to determine the influence of product reviews, price, which is mediated by trust on buying interest at the State University in Padang City. The population is Padang State University (UNP), Andalas University (UNAND), and Imam Bonjol State Islamic University (UIN IB) with a sample size of 290 respondents. Data was collected using a questionnaire and data was processed using SmartPLS 4. The results are (1) Product reviews have a positive and significant influence on purchasing interest. (2) Price has a positive and significant influence on buying interest. (3) Product reviews have a positive and significant influence on trust. (4) Price has a positive and significant influence on trust. (5) Trust does not have a positive and significant influence on buying interest. (6) Product reviews do not have a positive and significant influence on purchasing interest through trust. (7) Price does not have a positive and significant influence on buying interest through trust.
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References
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Tsaniya, R., & Telagawathi, N. L. W. S. (2022). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Di Kedai Kopi Nau Kecamatan Seririt. Jurnal manajemen perhotelan dan pariwisata, 5(1), 32-39.
Puspita, D. F., Harini, C., and Jalantina, D. K. (2022). “The Impact of Online Customer Reviews and Price on Purchase Decisions on Shopee with Purchase Interest as an Intervening Variable (Case Study in Semarang City).” Journal of Management8(2).
Rokhmawati, H. N., Kuncorowati, H., & Supardin, L. (2022). Pengaruh harga, iklan dan citra merek terhadap minat beli Honda Scoopy di Yogyakarta. Jurnal Ilmiah Hospitality, 11(1), 515-526.
Widagdo, B., & Marsudi, M. (2022). “The Effect of Web Views and Prices on Buying Interest in E-Commerce Shopee with Trust as a Mediation Variable (Case Study on Shopee Users in Maros Regency).” Business Innovation Management and Entrepreneurship Journal, 1(01), 23–30.
Ardianto, K., Nuriska, F. P., & Nirawati, L. (2020). Pengaruh Kepercayaan Dan Ulasan Produk Terhadap Minat Beli Ulang Emina Pada Official Store Shopee Di Kota Surabaya. Jurnal Ilmiah Manajemen Ubhara, 2(2), 62.
Bastin, N. (2020). “Cara-Cara Review Anime Manga dan Waifu”. Nahason Books/Nahason Literature (online).
Dahrani and Syahfitri, A. (2022). “The Impact of Service Quality, Product Quality, and Price on Customer Satisfaction in Online Shops from an Islamic Perspective: A Case Study of Home Industry Queenna Collection.” Jurnal Sosial dan Ekonomi, 3(1), 30–34.
Dewayani, Maya Astria. (2023). “The Influence of Celebrity Endorsers and Electronic Word of Mouth on Purchase Interest for Skintific Products with Brand Image as an Intervening Variable in Boyolali.” Fakultas Ekonomi dan Bisnis Islam, 1–95.
Dinanti, N. A., and Irmawati, I. (2023). “The Effect of Online Customer Reviews and Ratings on Product Purchase Interest on Shopee, with Trust as a Mediating Variable.” Jurnal Ilmiah Edunomika, 8(1).
Ekonomi, Fakultas, D A N Bisnis, Universitas Muhammadiyah, and Sumatera Utara. (2023). “The Impact of Product Reviews and Product Quality.”
Fandy Tjiptono. (2005). Pemasaran Jasa. Malang: Bayumedia Publishing.
Fauziah, D., Ali, H., and Manurung, A. H. (2024). “The Influence of Product Quality and Price on Purchase Decisions Through Purchase Interest for Skintific Products (Case Study of Students at Universitas Bhayangkara Jakarta Raya).” Jurnal Siber Multi Disiplin, 1(4), 159–172.
Ginting, J. V. B., Chairia, C., and Ramles, P. (2021). “The Effect of Price, Product Reviews, and Security Guarantees on Purchase Decisions on the Online Marketplace Shopee.” Ekuitas: Ekonomi, Keuangan, Investasi dan Syariah, 3(2).
Gregorius Chandra. (2002). Strategi dan Program Pemasaran. 1st ed. Yogyakarta: ANDI.
Hayati, R., and Dahrani. (2022). “The Impact of Brand Awareness on Consumer Purchase Intentions at Sova Kopi.” Jurnal Sosial dan Ekonomi, 3(1), 21–29.
Harli, I. I., Mutasowifin, A., & Andrianto, M. S. (2021). “The Impact of Online Consumer Reviews and Ratings on Purchase Interest for Health Products on Shopee During the COVID-19 Pandemic.” INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(4), 558–572.
Japarianto, E., & Adelia, S. (2020). “Pengaruh Desain Situs Web Dan Harga Terhadap Minat Pembelian Dengan Kepercayaan Sebagai Variabel Intervening Di Platform E-Commerce Shopee.” Jurnal Manajemen Pemasaran, 14(1), 35-43.
Khasanah, S., Nurhidayah, N., and Sholehuddin, S. (2023). “The Impact of Online Customer Reviews, Transaction Security, and Price on Purchase Decisions for Skintific Beauty Products on Shopee (A Case Study of FEB Students Batch 2020-2022, Universitas Islam Malang).” E-JRM: Elektronik Jurnal Riset Manajemen, 12(02).
Kotler, Philip, and Gani. (2008). Prinsip-Prinsip Pemasaran. 12th ed. Jakarta: Erlangga.
Kotler, Philip, and Kevin Lane Keller. (2009). Manajemen Pemasaran. Volume 1. Jakarta: Erlangga.
Machmed, G. T., and Ritonga, W. (2021). “The Effect of Price and Customer Reviews on Purchase Interest.” Jurnal Manajemen Strategi dan Aplikasi Bisnis, 4(2), 373–380.
Nafsyiah, H., Fauzi, R. U. A., and Setiawan, H. (2023, September). “The Effect of Product Quality, Price, Packaging Design, and Product Variations on Purchase Decisions for Skintific Skincare (A Case Study of Consumers in Madiun City).” In SIMBA: Seminar Inovasi Manajemen, Bisnis, dan Akuntansi, (Vol. 5).
Ramadhani, H., and Anggrainie, N. (2023). “The Impact of Price Perception, Brand Equity, Viral Marketing, Brand Ambassadors, Product Reviews, and Customer Relationship on Purchase Decisions for Skintific Skincare on TikTok Shop.” Mufakat: Jurnal Ekonomi, Manajemen dan Akuntansi, 2(4), 703–717.
Sinaga, R. P. Y. B., and Hutapea, J. Y. (2022). “Analysis of the Influence of Brand Image, Price, and Product Reviews on Purchase Decisions for Wardah Skincare among Unai Students.” Jurnal Intelektiva, 3(8), 12–25.
Supardi. (2016). Populasi dan Sampel Penelitian. Unisia, 17, 100–108.
Satriyo, B., Indriana, Y., & Ridlo, M. (2021). “The Effect of Social Media Marketing, E-Service Quality, and Review Content on Purchase Interest in Organic UMKM Products.” Jurnal Ilmu Manajemen, 9(4), 1563–1571.
Siswoyo, Haryanto. (2014). “Understanding Structural Equation Modeling (SEM) for Management Research Using Amos 18.00.” Jurnal Ekonomi dan Bisnis STIE YPN, Vol. VII No. 1.
Tania, Arrahma Elian, Haris Hermawan, and Ahmad Izzuddin. (2022). “The Impact of Location and Price on Consumer Purchase Interest.” Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, 9(1), 75–84. doi:10.37606/publik.v9i1.258.
Tania, A. E., Hermawan, H., & Izzuddin, A. (2022). Pengaruh Lokasi Dan Harga Terhadap Minat Beli Konsumen. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi Dan Pelayanan Publik, 9(1), 75-84.
Tsaniya, R., & Telagawathi, N. L. W. S. (2022). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Di Kedai Kopi Nau Kecamatan Seririt. Jurnal manajemen perhotelan dan pariwisata, 5(1), 32-39.
Puspita, D. F., Harini, C., and Jalantina, D. K. (2022). “The Impact of Online Customer Reviews and Price on Purchase Decisions on Shopee with Purchase Interest as an Intervening Variable (Case Study in Semarang City).” Journal of Management8(2).
Rokhmawati, H. N., Kuncorowati, H., & Supardin, L. (2022). Pengaruh harga, iklan dan citra merek terhadap minat beli Honda Scoopy di Yogyakarta. Jurnal Ilmiah Hospitality, 11(1), 515-526.
Widagdo, B., & Marsudi, M. (2022). “The Effect of Web Views and Prices on Buying Interest in E-Commerce Shopee with Trust as a Mediation Variable (Case Study on Shopee Users in Maros Regency).” Business Innovation Management and Entrepreneurship Journal, 1(01), 23–30.
Published
2025-03-26
How to Cite
Rony Ariesta, G., & Septrizola, W. (2025). The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable . Marketing Management Studies, 5(1), 85-95. https://doi.org/10.24036/mms.v5i1.553
Section
Articles
