Vol. 5 No. 1 (2025): Marketing Management Studies

Articles

• The impact of electronic word-of-mouth and perceived value on Iphone users' repurchase intention: The mediating role of brand trust

  Anyelir Raka, Abror Abror

  1-14

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• The effect of perceived usefulness and perceived security on QRIS continuance usage intention among Generation Z: Lifestyle as a moderating variable

  Rayhan Anugerah Hadikusuma, Thamrin Thamrin

  15-29

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• The influence of Tiktok influencer exposure on food product purchase intention: The mediating role of materialism and moderating effect of FOMO among Generation Z in Padang City

  Hummi Kalsum Bahri, Vidyarini Dwita

  30-43

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• Influencer credibility and homophily effects on Generation Z purchase intention of msme products: The mediating role of Instagram engagement

  Nabiila Alyaa Balqis, Yasri Yasri

  44-57

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• Influence of electronic word-of-mouth on repurchase intention among ShopeeFood users in Padang City: The mediating role of brand Image

  Reza Yuli Sandra, Susi Evanita

  58-72

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• The influence of social media marketing and brand image on buying interest in Gatsby Face Wash products at The High School of Economics (STIE) Ekuitas Bandung

  Aryan Nur Ramdan Aryan, Terra Saptina Maulani

  73-84

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• The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable

  Ghiva Rony Ariesta, Whyosi Septrizola

  85-95

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• The influence of social media usage and electronic word-of-mouth on Hot Wheels purchase intention in West Sumatra: The mediating role of brand equity

  Hafiz Kharisma Utama, Arief Maulana

  96-107

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• Price and e-service quality effects on Gen Z customer loyalty: The mediating role of customer satisfaction in Smartfren internet service provider

  Kartika Amalia Putri, Ilham Thaib

  108-116

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