Vol. 5 No. 1 (2025): Marketing Management Studies

Articles

• The impact of electronic word-of-mouth and perceived value on Iphone users' repurchase intention: The mediating role of brand trust

  Anyelir Raka, Abror Abror

  1-14

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• The effect of perceived usefulness and perceived security on QRIS continuance usage intention among Generation Z: Lifestyle as a moderating variable

  Rayhan Anugerah Hadikusuma, Thamrin Thamrin

  15-29

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• The influence of Tiktok influencer exposure on food product purchase intention: The mediating role of materialism and moderating effect of FOMO among Generation Z in Padang City

  Hummi Kalsum Bahri, Vidyarini Dwita

  30-43

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• Influencer credibility and homophily effects on Generation Z purchase intention of msme products: The mediating role of Instagram engagement

  Nabiila Alyaa Balqis, Yasri Yasri

  44-57

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• Influence of electronic word-of-mouth on repurchase intention among ShopeeFood users in Padang City: The mediating role of brand Image

  Reza Yuli Sandra, Susi Evanita

  58-72

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• The influence of social media marketing and brand image on buying interest in Gatsby Face Wash products at STIE Ekuitas Bandung

  Aryan Nur Ramdan, Terra Saptina Maulani

  73-84

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• The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable

  Ghiva Rony Ariesta, Whyosi Septrizola

  85-95

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• The influence of social media usage and electronic word-of-mouth on Hot Wheels purchase intention in West Sumatra: The mediating role of brand equity

  Hafiz Kharisma Utama, Arief Maulana

  96-107

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• Price and e-service quality effects on Gen Z customer loyalty: The mediating role of customer satisfaction in Smartfren internet service provider

  Kartika Amalia Putri, Ilham Thaib

  108-116

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