Vol. 1 No. 2 (2021): Marketing Management Studies

Articles

• The influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable

  Shelina Virgarani, Astra Prima Budiarti

  70-77

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• The moderating effect of switching cost on the influence of social influence and price towards switching intention

  Muhammad Fauzan, Yunita Engriani

  78-86

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• The effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as moderating factors

  Ilham, Abror

  87-102

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• The influence of social media marketing and e-word of mouth in building purchase intention of kopibanaxfallenskitchen mediated by brand image.

  Afdhal Mulya Putta, Susi Evanita

  103-111

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• Market orientation and marketing innovation on competitive advantage on Y.O.U cosmetic brand

  Afyka Sakinah, Vidya Rini Dwita

  103-111

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• Online purchase decisions on the online buying site "Shopee" viewing from the variables of trust, easy and price

  Febsri Susanti, Rahma Yosefly

  123-131

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• The effect of electronic word of mouth and travel motivation on revisit intention

  Reza Irsyaddillah, Okki Trinanda

  132-141

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• The effect of store atmosphere on impulse buying with hedonic shopping motivation as mediation variable (at mis glam cosmetics shop in padang city)

  Febby Alexandra, Yasri

  142-150

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• The effect of tourism promotion, prices and facilities on visitors' satisfaction of sweet water beach tourism padang

  Rifki Wahyudi, Irdha Yusra

  151-162

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