Vol. 1 No. 1 (2021): Marketing Management Studies

Articles

• Reference group and utilitarian shopping motivation and online purchase decision of fashion products in Tokopedia Marketplace

  Muhammad Rayhan Fauzan, Gugyh Susandy

  01-14

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• Service quality and perceived value towards revisit intention of EI’s coffee in Padang by customer satisfaction as mediating variable

  Rivo Dwi Harman, Arief Maulana

  15-24

  • PDF

• Advertising, celebrity and the effect to purchase intention of Camera Canon Mirrorless M50

  Ressa Fahlevi, Susi Evanita, Whyosi Septrizola

  25-33

  • PDF

• Ambient factors, design factors, and social factors towards satisfaction by irritation as mediating variabel

  Cyntiara Wiranisa, Astri Yuza Sari

  34-43

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  The influence of Youtube advertising towards brand image

  Eva Paiqhatul Himah, Terra Saptina Maulani

  44-55

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• Entrepreneurship characteristics, business location and entrepreneurship competency towards business success of garage

  Angga Gultom

  56-69

  • PDF