Vol. 1 No. 3 (2021): Marketing Management Studies

Articles

• Dimensions of Consumption Value of Green Repurchase Intention with Green Trust as an Intervening Variable

  Alqadri Jamal, Firman

  163-175

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• The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television

  Novia Elvi Zikri, Vidyarini Dwita

  176-188

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• The Impact of Product Quality, Price and Promotion on Axis Card Purchase Decisions On Students In Padang City

  Aminar Sutra Dewi, Putri Reno Intan

  189-197

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• Analysis of the influence of brand experience, customer engagement on brand trust through brand attachment as an intervening variable in Gojek users in Padang City

  Wahyu Dionaldo, Yunita Engriani

  198-209

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• The Influence of E-Service Quality on Customer’s E-Loyalty: E-Perceived Value and E-Satisfaction as Mediating Variable

  Sakinah, Abror

  210-223

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• The Effect of Service Quality on Customer Satisfaction on PT. Telkom Indonesia Tbk. Padang

  Meri Dwi Anggreini, Mutia Amanda Ahmad , Agussalim Agussalim

  224-237

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• The Effect of Perceived Risk and Service Quality on Revisit Intention on Bukik Gadang Hot Springs Tourism Object at Nagari Koto Gadang Koto Anau with Destination Image as a Mediation Variable

  Moudiana Faren, Yasri

  238-252

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• The Influence of E-service Quality, E-trust and E-satisfaction Toward E-loyalty on Shopee Online Shopping Application Users

  Dani Octa Melani, Rahmiati

  253-266

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• Entrepreneurial Orientation on Small and Medium Performance: The Role of Religiosity as moderator

  Maidia Putri, Perengki Susanto

  267-275

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