Vol. 2 No. 3 (2022): Marketing Management Studies

Articles

• The effect of electronic word of mouth (eWOM), prices, and cash on delivery (COD) services on consumer purchasing decisions on e-commerce applications

  Melly Pefi Lara, Gesit Thabrani

  217-227

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• The influence of green marketing on costumer loyalty of The Body Shop mediated by brand image

  Indah Maharani Wulandari, Yunita Engriani

  228-242

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• The influence of social media marketing towards the repurchase intention with brand image as mediating variable

  Fajar, Yunia Wardi

  243-257

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• Influence of market orientation, learning orientation, and self entrepreneural efficacy on business performance of micro, small and medium enterprises of clothing convection in Bukittinggi City

  Rifqi Dwity Satria, Abror Abror

  258-266

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• The The influence of market orientation and product innovation on competitive advantage

  Almuluk Fajar Zuhri, Perengki Susanto

  267-273

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• The The influence of digital content marketing on E-WOM with social impact transfer as mediation for Rendang business owners in Padang City

  Mutiara Zorena Rezky, Vidyarini Dwita

  274-284

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• The effect of customer experience and brand image on customer loyalty on the use of delivery services PT. POS Indonesia

  Rifqi Aulia Ahmad, Terra Saptina Maulani

  285-298

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• Purchasing decisions Nike sports shoes in students SMKN 1 Painan viewed from country of origin, brand image and product design

  Djohannes Saputra Djohannes

  299-308

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• The influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang.

  Yulia Yulia, Astri Yuza Sari

  309-316

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