Articles

• Gen-z consumer behavior in the cosmetics industry: analyzing the impact of shopping patterns, pricing strategies, and emotional drivers on unplanned purchases

  Zahratul Jannah, Arief Maulana

  219-232

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• The role of brand trust as a mediator in the relationship between brand awareness, social media marketing, and brand loyalty

  Nailatul Fadhilah Fauzi, Susi Evanita

  233-248

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• Halal consumerism in the fast-food industry: investigating awareness, literacy, and religious moderations on youth purchasing behavior

  Nadia Musfika, Yunita Engriani

  249-263

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• Examining the determinants of customer loyalty in the fitness industry: the mediating effect of satisfaction

  Faris Wijaya, Vidyarini Dwita

  264-277

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• The Interplay of Perceived Usefulness, Security, and Lifestyle in Shaping Gen Z's QRIS Usage Intention: A Path Towards a Cashless Padang

  Rayhan Anugerah Hadikusuma, Thamrin Thamrin

  278-292

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• The influence of over endorsement on purchase intentions is mediated by the authenticity and credibility of influencers on social media influencers on Tiktok

  Della aulia, Gesit Thabrani

  293-307

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• The mediating role of perceived value in the relationship between halal destination attributes and muslim tourist loyalty Halal Tourism

  Femra Afriansyah, Yunia Wardi

  308-321

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• Examining the mediating effects of perceived risk and benefits on trust and continuance intention

  Fellina Putri Nofzil, Firman Firman

  322-334

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• Consumer decision-making in the specialty coffee segment: investigating the interplay of brand image and perceived value among college students

  Divya Prisila Niken Fabiola, Terra Saptina Maulani

  335-351

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