The aim of this journal is to publish articles dedicated to the latest outstanding developments in the fields of management, marketing, business, and entrepreneurship. This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business setting. The first issue was published in 2021(prints). Since 2018, this journal has become an open-access peer-reviewed online journal published by Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang. This journal is published four times a year (March, June, September, December) in an online version.