The mediating role of perceived value in the relationship between halal destination attributes and muslim tourist loyalty
Halal Tourism
Keywords:
Halal Tourism, tourist loyalty, perceived value
Abstract
This study aims to prove and analyze the influence of halal tourism on the loyalty of Muslim tourists traveling to Padang City with perceived value. This study used 60 respondents who were Muslim tourists visiting halal tourist attractions in Padang City, sampling was carried out using purposive sampling techniques. Data and information collection was carried out using the census method, namely by distributing questionnaires directly. The data analysis method used was path analysis and t-statistic testing. In accordance with the results of the hypothesis testing, it was found that halal tourism had a significant effect on tourist loyalty, in the hypothesis testing procedure it was also found that perceived value had a positive effect on tourist loyalty to visit halal tourist attractions in Padang City, then in the indirect influence test it was found that perceived value was able to mediate the relationship between halal tourism and the loyalty of Muslim tourists traveling to halal tourist attractions in Padang City.
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References
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Rahman, M., Moghavvemi, S., & Thirumoorthi, T. (2020). The impact of tourists ’ perceptions on halal tourism destination : a structural model analysis. 75(3), 575–594. https://doi.org/10.1108/TR-05-2019-0182
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Samori, Z., Za, N., & Mahyuddin, M. (2015). Current trends on Halal tourism : Cases on selected Asian countries. https://doi.org/10.1016/j.tmp.2015.12.011
Suhartanto, D., Brien, A., Primiana, I., Wibisono, N., & Nyoman, N. (2019). Current Issues in Tourism Tourist loyalty in creative tourism : the role of experience quality , value , satisfaction , and motivation. 3500. https://doi.org/10.1080/13683500.2019.1568400
Suhartanto, D., Dean, D., Wibisono, N., Astor, Y., Kartikasari, A., Sutrisno, R., Hardiyanto, N., Suhartanto, D., Dean, D., Wibisono, N., & Astor, Y. (2020). Current Issues in Tourism Tourist experience in Halal tourism : what leads to loyalty ? Current Issues in Tourism, 0(0), 1–15. https://doi.org/10.1080/13683500.2020.1813092
Sulaiman, Z. A. (2021). The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention : religiosity as a moderator. Journal of Islamic Marketing, 2108–2125. https://doi.org/10.1108/JIMA-06-2020-0179
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Wang, Z., Dinh, D., Scott, W. C., Williams, E. S., Ciarlo, M., DeLeo, P., & Brooks, B. W. (2019). Critical review and probabilistic health hazard assessment of cleaning product ingredients in all-purpose cleaners, dish care products, and laundry care products. Environment International, 125(December 2018), 399–417. https://doi.org/10.1016/j.envint.2019.01.079
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Yuliviona, R., Alias, Z., Abdullah, M., & Azliyanti, E. (2019). the Relationship of Halal Tourism, Islamic Attributes, Experiential Value, Satisfaction and Muslim Revisit Intention in Framework. International Journal of Tourism & Hospitality Reviews, 6(1), 50–57. https://doi.org/10.18510/ijthr.2019.614
Yuliviona, R., Alias, Z., & Saludin, M. N. (2018). Muslim Tourist Experiential Value in Indonesian Halal Tourist Destination. Selangor Business Review, 3(2), 1–9. http://sbr.journals.unisel.edu.my/ojs/index.php/sbr/article/view/48
Zamani-farahani, H., & Musa, G. (2012). The relationship between Islamic religiosity and residents ’ perceptions of socio-cultural impacts of tourism in Iran : Case studies of Sare ’ in and Masooleh. Tourism Management, 33(4), 802–814. https://doi.org/10.1016/j.tourman.2011.09.003
Ahmed, A., Bhatti, S. H., Gölgeci, I., & Arslan, A. (2022). Digital platform capability and organizational agility of emerging market manufacturing SMEs: The mediating role of intellectual capital and the moderating role of environmental dynamism. Technological Forecasting and Social Change, 177(April 2021). https://doi.org/10.1016/j.techfore.2022.121513
Al-ansi, A., & Han, H. (2020). Journal of Destination Marketing & Management Role of halal-friendly destination performances , value , satisfaction , and trust in generating destination image and loyalty. Journal of Destination Marketing & Management, 13(May 2019), 51–60. https://doi.org/10.1016/j.jdmm.2019.05.007
Andryanto. (2019). BI: Wisata Halal Bukan untuk Batasi Wisatawan Nonmuslim. Indonesiainside.Id.
Antoni, Masri, R., Bin Ahmad, A. M., Yuliviona, R., Kamela, I., & Muslim, I. (2019). The contribution of arrival number of halal tourism and economic growth of West Sumatra based on the supply chain strategy: Using the cointegration test. International Journal of Supply Chain Management, 8(4), 808–814.
Battour, M., & Ismail, M. N. (2016). Halal tourism : Concepts , practises , challenges and future. TMP, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Bon, M., Hussain, M., Henderson, J. C., Shakeela, A., Ruhanen, L., & Breakey, N. (2015). Tourism in the Muslim World Article information : https://doi.org/10.1108/S2042-1443(2010)0000002007
Caber, M., Albayrak, T., & Crawford, D. (2020). Journal of Outdoor Recreation and Tourism Perceived value and its impact on travel outcomes in youth tourism. Journal of Outdoor Recreation and Tourism, 31(August), 100327. https://doi.org/10.1016/j.jort.2020.100327
Carboni, M., & Idrissi, M. (2015). Halal tourism de facto : A case from Fez. TMP. https://doi.org/10.1016/j.tmp.2015.12.007
Chanin, O., Sriprasert, P., Rahman, H. A., & Don, M. S. (2015). Guidelines on Halal Tourism Management in the Andaman Sea Coast of Thailand. 3(8), 8–11. https://doi.org/10.7763/JOEBM.2015.V3.287
Douglas L., S., & Shaikh, M. A. (2004). Defining Islamic Education. Defining Islamic Education, 7(1), 5–18.
El-gohary, H. (2015). Halal tourism , is it really Halal ? TMP. https://doi.org/10.1016/j.tmp.2015.12.013
Fadiryana, N. A., & Chan, S. (2019). Pengaruh Destination Image Dan Tourist Experience Terhadap Revisit Intention Yang Dimediasi Oleh Perceived Value Pada Destinasi Wisata Halal Di Kota Banda Aceh. Jmi, 10(2), 1–23. http://www.jurnal.unsyiah.ac.id/JInoMan
Hair, Black, W. C., Babin, B. J., Anderson, R. E., Black, W. C., & Anderson, R. E. (2019). Multivariate Data Analysis. https://doi.org/10.1002/9781119409137.ch4
Heydari Fard, M., Sanayei, A., & Ansari, A. (2021). Determinants of Medical Tourists’ Revisit and Recommend Intention. International Journal of Hospitality and Tourism Administration, 22(4), 429–454. https://doi.org/10.1080/15256480.2019.1650688
Iniesta-bonillo, M. A., Sánchez-fernández, R., & Jiménez-castillo, D. (2016). Sustainability , value , and satisfaction : Model testing and cross-validation in tourist destinations ☆. https://doi.org/10.1016/j.jbusres.2016.04.071
Isa, S. M., Chin, P. N., & Mohammad, N. U. (2018). Muslim tourist perceived value : a study on Malaysia Halal tourism. Journal of Islamic Marketing, 9(2), 402–420. https://doi.org/10.1108/JIMA-11-2016-0083
Jeong, Y., & Kim, S. (2019). A study of event quality , destination image , perceived value , tourist satisfaction , and destination loyalty among sport tourists. https://doi.org/10.1108/APJML-02-2019-0101
Keshavarz, Y., & Jamshidi, D. (2018). Service quality evaluation and the mediating role of perceived value and customer satisfaction in customer loyalty. International Journal of Tourism Cities, 4(2), 220–244. https://doi.org/10.1108/IJTC-09-2017-0044
Kotler, P., Keller, K. L., Brady, M., Victor Goodman, M. R., & Hansen, T. (2019). Marketing management 4th European edition. In Soldering & Surface Mount Technology (Vol. 13, Issue 3).
Mansour, J. S. A., & Ariffin, A. A. M. (2016). The Effects of Local Hospitality , Commercial Hospitality and Experience Quality on Behavioral Intention in Cultural Heritage Tourism. 0098(May). https://doi.org/10.1080/1528008X.2016.1169474
Mursid, A. (2023). Examining revisit intention from the basic foundation of Islam : the role of halal destination attributes and perceived value. Journal of Islamic Marketing, 14(5), 1325–1345. https://doi.org/10.1108/JIMA-07-2021-0232
Nastabiq, M., & Soesanto, H. (2021). The Effect Of Destination Attractiveness, Destination Service Quality And Tourist Satisfaction On The Intention Of Revisit To Kota Lama Semarang. International Journal of Economics, Business and Accounting Research (IJEBAR), 2021(2), 342–353. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2018). Strategi Komunikasi dalam Membangun Awareness Wisata Halal di Kota Bandung City. 6(1), 78–90.
Rahman, M., Moghavvemi, S., & Thirumoorthi, T. (2020). The impact of tourists ’ perceptions on halal tourism destination : a structural model analysis. 75(3), 575–594. https://doi.org/10.1108/TR-05-2019-0182
Ramseook-munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the structural relationships of destination image , perceived value , tourist satisfaction and loyalty : case of Mauritius. Procedia - Social and Behavioral Sciences, 175(230), 252–259. https://doi.org/10.1016/j.sbspro.2015.01.1198
Ratnasari, R. T., Gunawan, S., Mawardi, I., & Kirana, K. C. (2020). Emotional experience on behavioral intention for halal tourism. https://doi.org/10.1108/JIMA-12-2019-0256
Samori, Z., Za, N., & Mahyuddin, M. (2015). Current trends on Halal tourism : Cases on selected Asian countries. https://doi.org/10.1016/j.tmp.2015.12.011
Suhartanto, D., Brien, A., Primiana, I., Wibisono, N., & Nyoman, N. (2019). Current Issues in Tourism Tourist loyalty in creative tourism : the role of experience quality , value , satisfaction , and motivation. 3500. https://doi.org/10.1080/13683500.2019.1568400
Suhartanto, D., Dean, D., Wibisono, N., Astor, Y., Kartikasari, A., Sutrisno, R., Hardiyanto, N., Suhartanto, D., Dean, D., Wibisono, N., & Astor, Y. (2020). Current Issues in Tourism Tourist experience in Halal tourism : what leads to loyalty ? Current Issues in Tourism, 0(0), 1–15. https://doi.org/10.1080/13683500.2020.1813092
Sulaiman, Z. A. (2021). The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention : religiosity as a moderator. Journal of Islamic Marketing, 2108–2125. https://doi.org/10.1108/JIMA-06-2020-0179
Syahrul, A. R., Saputra, S. E., Mulyadi, H., & Furqon, C. (2024). Innovation Capability Strategy: How Does the Culinary Industry Deal with Business Sustainability Case Study on Culinary SMEs in Padang (Vol. 2). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-234-7_176
Wang, Z., Dinh, D., Scott, W. C., Williams, E. S., Ciarlo, M., DeLeo, P., & Brooks, B. W. (2019). Critical review and probabilistic health hazard assessment of cleaning product ingredients in all-purpose cleaners, dish care products, and laundry care products. Environment International, 125(December 2018), 399–417. https://doi.org/10.1016/j.envint.2019.01.079
Woodside, A. G., & Macdonald, R. M. (2018). Journal of Travel Research. March. https://doi.org/10.1177/004728702237412
Yogananda, A. S., & Dirgantara, I. M. B. (2017). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Kepercayaan dan Persepsi Risiko Terhadap Minat Untuk Menggunakan Instrumen Uang Elektronik. Diponegoro Journal of Management, 6(4), 1–7.
Yuliviona, R., Alias, Z., Abdullah, M., & Azliyanti, E. (2019). the Relationship of Halal Tourism, Islamic Attributes, Experiential Value, Satisfaction and Muslim Revisit Intention in Framework. International Journal of Tourism & Hospitality Reviews, 6(1), 50–57. https://doi.org/10.18510/ijthr.2019.614
Yuliviona, R., Alias, Z., & Saludin, M. N. (2018). Muslim Tourist Experiential Value in Indonesian Halal Tourist Destination. Selangor Business Review, 3(2), 1–9. http://sbr.journals.unisel.edu.my/ojs/index.php/sbr/article/view/48
Zamani-farahani, H., & Musa, G. (2012). The relationship between Islamic religiosity and residents ’ perceptions of socio-cultural impacts of tourism in Iran : Case studies of Sare ’ in and Masooleh. Tourism Management, 33(4), 802–814. https://doi.org/10.1016/j.tourman.2011.09.003
Published
2024-09-30
How to Cite
Afriansyah, F., & Wardi, Y. (2024). The mediating role of perceived value in the relationship between halal destination attributes and muslim tourist loyalty: Halal Tourism. Marketing Management Studies, 4(3), 308-321. https://doi.org/10.24036/mms.v4i3.538
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Articles
