Vol. 1 No. 4 (2021): Marketing Management Studies

Articles

• The effect of destination image on revisit intention with memorable tourism experience (MTE) as intervening variable

  Wiranti Tasia, Yasri Yasri

  276-284

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• Organizational culture on of small and medium performance: the role of entrepreneurial orientation as mediator

  Albarry Ilmi, Perengki Susanto

  285-294

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• Usability testing on online transportation applications to measure user satisfaction in Padang City

  Nadilla Rahma Sari, Maizul Rahmizal

  295-306

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• The The influence of customer engagement on brand loyalty: social interactivity and satisfaction as mediating variables

  Ridwan Muhammad, Abror Abror

  307-320

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• The effect of service quality and room prices on guest satisfaction of Rangkayo Basa Hotel

  Riko Hidayat, Irdha Yusra

  321-335

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• The influence of market orientation and enterpreneur orientation on competitive advantage Sweettooth Cake and Coffee Padang mediated by innovation product.

  Ikhsan Rynaldo, Yunita Engriani

  336-348

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• The The influence of social media marketing on brand awareness and brand image: moderating effect of religiosity

  Achmad Rifaldo, Yunia Wardi

  349-361

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• The influence of credibility and social capital on e-wom with attitude as a mediation variable by Gen Z Tiktok users in Padang City

  Fitria Asri, Vidyarini Dwita

  362-373

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• The effect of reputation and electronic word of mouth on customer trust

  Henri Mailudin, Gugyh Susandi

  374-389

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