Vol. 2 No. 4 (2022): Marketing Management Studies

Articles

• Price perception and repurchase intention: Mediated by brand experience and brand preference

  Yovan Almukarim, Yasri Yasri

  324-334

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• The influence of digital marketing on decision to use Premier League Mobile Online Game on Gen-Z

  Muhammad Aqil Taqiyuddin, Terra Saptina Maulani

  335-344

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• Content marketing effect on customer retention: Using customer engagement as intervening variable

  Wynne Martivia, Awisal Fasyni

  345-356

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• Brand equity, brand loyalty, and customer satisfaction: Case study on Nike

  Andika Putra Zarfandi, Astra Prima Budiarti

  357-368

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• Brand love influence on brand equity in Kpop Industry using brand engagement as a mediating variable

  Nadya Mustafa, Dina Patrisia

  369-377

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• Customer engagement effect on relationship quality through customer co-creation

  Akram Gumi, Astri Yuza Sari

  378-388

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• The relationship between customer satisfaction, brand trust and brand loyalty

  Daffa Akhila, Thamrin Thamrin

  389-395

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• The influence of tourism product on tourist decision to visit Anyer

  Ika Utami Widyaningsih, Mulyanah Mulyanah

  396-405

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