Exploring repurchase intentions for Wardah sunscreen in Padang city: the impact of brand awareness, social influence, and perceived quality
Keywords:
Brand Awareness, Social influence, Perceived Quality, Repurchase Intention
Abstract
Study This aim for analyze the influence of brand awareness, social influence, and perceived quality on the repurchase intention of consumer Wardah sunscreen products in Padang City. The population of this study were female consumers of wardah sunscreen in the city of Padang. Amount study This were 260 respondents. Data was collected through online questionnaire distribution and data processing was carried out with using SPSS software . Results study This show that (1) Brand Awareness has a positive and significant effect on Repurchase Intention, (2) Social Influence positive effect and significant on Repurchase intention, (3) Perceived Quality has a positive and significant effect on Repurchase Intention. (4) Brand Awareness, Social Influence, Perceived Quality have a positive and significant effect on Repurchase Intention.
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References
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Ariffin , SK, Mohan, T., & Goh, Y. (2018). Influence of consumers' perceived risk on consumers' online purchase intention . https://doi.org/10.1108/JRIM- 11-2017-0100
Ashfiasari, S., & Fauziah, S. (2021). The Influence of Social Influence and Self-efficacy on Intention to Use Mobile Payment System in E-wallet Users. Journal of Management, Business and Social Economics (EMBISS) , 1 (4), 307–317. https://embiss.com/index.php/embiss
Bimantari, C. (2019). The Effect of Brand Awareness, Perceived Quality, and Brand Attitude Toward Purchase Intention of Biscuit Oreo in Surabaya. Journal of Business & Banking , 8 (2), 195. https://doi.org/10.14414/jbb.v8i2.1548
Business, K., Trade, AND, Management, PS, Higher, S., Economics, I., & Indonesia, N. (2019). THE EFFECT OF BRAND AWARENESS AND BRAND EQUITY ON WARDAH COSMETIC CUSTOMER REPURCHASE
Bruno, JM, Bianchi, EC, & Sánchez, C. (2022). Determinants of household recycling intention: The acceptance of public policy moderated by habits, social influence, and perceived time risk . Environmental Science and Policy, 136(June), 1–8. https://doi.org/10.1016/j.envsci.2022.05.010
Chandra, C., & Keni, K. (2019). The Effect of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Customer Purchase Decisions. Muara Journal of Economics and Business , 3(1), 176. https://doi.org//10.24912/jmieb.v3i1.3506
Dewi, IGAPRP, & Ekawati, NW (2019). The Role of Consumer Satisfaction Mediates the Effect of Brand Image on Repurchase Intention. Udayana University E-Journal of Management , 8 (5), 2722. https://doi.org/10.24843/ejmunud.2019.v08.i05.p05
Dewi, LGPS, Edyanto, N., & Siagian, H. (2020). The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia. SHS Web of Conferences , 76(11), 01023.
Fahlefi, D. Ri., & Indriastuti, A. (2019). The Influence of Brand Awareness, Perceived Quality, and Brand Loyalty on Purchasing Decisions of Vivo Cellphones at Angkasa Cell in Blora Regency. Stie Semarang Journal , 11 (1), 38–51. https://doi.org/10.33747/stiesmg.v11i1.337
Farrow, K., Grolleau, G., & Ibanez, L. (2017). Social Norms and Pro-environmental Behavior: A Review of the Evidence. Ecological Economics , 140, 1–13. https://doi.org/10.1016/j.ecolecon.2017.04.017
Gultom, JS, Chairunnisa, TLT, & Tamba, M. (2021). The Influence of Brand Awareness and Perceived Quality on Repurchase Intention Through Customer Satisfaction in Medan Dbd Powder Products. Values, 2(2), 26–42. https://doi.org/10.36490/value.v2i2.212
Hair, JF (2019). A Primer On Partial Least Squares Structural Equation modeling (PLS-SEM) .
Hair, JF, Ringle, CM, Gudergan, SP, Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1), 115–142. https://doi.org/10.1007/s40685-018-0072-4
Hair, JT, Hult, C., Ringle, & Sartstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM ). Loa Angeles : Sage.
Handayani, M., & Rianto, MR (2021). The Influence of Financial Knowledge, Income and Social Influence on Interest in Using Digital Payment Applications in the Islamic Millennial Generation in Bekasi City. Scientific Journal of Islamic Economics , 7 (3), 1858–1865. http://jurnal.stie-aas.ac.id/index.php/jiedoi:http://dx.doi.org/10.29040/jiei.v7i3.3620
Hariyanto, RC, & Wijaya, A. (2022). THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND Awareness ON PURCHASE DECISION . 04 (01), 198–205.
Hidayah, Nur., and Anjarwati, AL (2018). The Effect of Perceived Quality on Repurchase Intentions with Satisfaction as an Intervening Variable (Study on The Botol Sosro Customers in East Surabaya). Journal of Management Science . Vol.6. Number 1.
Ilyas, GB, Rahmi, S., Tamsah, H., and Munir, AR (2020). Reflective Model of Brand Awareness on Repurchase Intention and Customer Statistics. Journal of Asian Finance, Economics and Business Vol. 7. No. 9 . Pages: 427–438. Print ISSN: 2288-4637 / Online ISSN: 2288-4645.
Islam, T., & Chandrasekaran, U. (2019). Religiosity, values and consumer behavior: a study of young Indian Muslim consumers. Journal of Consumer Marketing , 36(7), 948–961. https://doi.org/10.1108/JCM-10-2017-2415
Case, S., Warmindo, K., Lowokwaru, K., & Malang, K. (2021). The Influence of Brand Awareness on Repurchasing Interest of Indomie Brand Instant Noodle Products .
Kautish, P., Khare, A., & Sharma, R. (2020). Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption. Journal of Product and Brand Management , 30(4), 513–531. https://doi.org/10.1108/JPBM-08-2019-2535
Khoirunnisa, S., Syarief, N., & Nur Supriadi, Y. (2022). The influence of product quality, brand image, and price on purchasing decisions for Nivea sunscreen. Bussman's Journal : Indonesian Journal of Business and Management , 2 (1), 240–259
Kotler, P., & Keller, KL (2015). Marketing Management ( 13th ed.). Erlangga .
Krisno, D., Samuel, H., Si, M., Marketing, JM, Petra, UK, & Siwalankerto, J. (2013). 68-73-1-Sm. (P. Kusuma & Suryani, 2017) 1(1), 1–12.
Kusuma, TM, & Hermawan, D. (2020). The Influence of Service Quality and Social Influence on Purchasing Decisions Using Online Food Delivery Services. Journal of Economics & Management Bina Sarana Informatics University , 18 (2), 176–180.
Lee, ZWY, Chan, TKH, Chong, AYL, & Thadani , DR (2019). Customer engagement through omnichannel retailing: The effects of channel integration quality. Industrial Marketing Management , 77(December), 90–101. https://doi.org/10.1016/j.indmarman.2018.12.004
Mardikaningsih, R. (2019). The Effect of Perceived Price and Perceived Risk on Purchase Decisions on Formula Milk (Case Study of Dancow's Milk Consumers. Equity , 1 (1), 1–8. http://repository.uhn.ac.id/handle/123456789/3115 %0Ahttp://repository.uhn.ac.id/bitstream/handle/123456789/3115/Mega Rumintang Panjaitan.pdf?sequence=1&isAllowed=y
Minerva, P. (2019). Use of sunscreen for skin health . 11(1).
Octaviani , N. W., & Sumitro , D. (2020). Influence of Lifestyle, Halal Labels, Brand Ambassadors , and Brand Awareness on Purchasing Decisions (Case Study at Pamulang Beautiful LightShop , Tangsel ). Indonesian College of Economics, 16, 1–16.
Pham, Q., Tran, X., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam. Sustainability , 10(2), 156. https://doi.org/10.3390/su10010156
Pramesthya Praba Sari, IA (Resti & Soesanto, 2016) G., & Hasbi, I. (2020). The Influence of Brand Equity and Online Consumer Reviews on Purchase Intention in Wardah Sunscreen Products. Udayana University E-Journal of Economics and Business , 7 , 589. https://doi.org/10.24843/eeb.2020.v09.i07.p01
Raynaldo, J., & Madiawati, PN (2022). The Effect of Perceived Value and Perceived Quality on Repurchase Intention on Spotify in Bandung City Communities. E-Proceedings of Management , 9(2), 832–839.
Rianto, MR, & Yoganingsih, T. (2020). Religiosity, Influence And, Social Influence In, Sharia Saving, Bekasi Bank, Independent Management, Economics Study Program, Bhayangkara Faculty, Raya University, Jakarta Social, Government Influence, Saving Support, Interest in Sharia, Bank. 16(2), 76–83
Sari, S., Syamsuddin, S., & Syahrul, S. (2021). Analysis of Brand Awareness and Its Effect on Buying Decisions for Toyota Calya Cars in Makassar. Journal of Business Administration (JBA) , 1 (1), 37. https://doi.org/10.31963/jba.v1i1.2678
Savitri, IAPD, & Wardana, IM (2018). The Influence of Brand Image, Product Quality and Perceived Price on Satisfaction and Repurchase Intentions. Udayana University E-Journal of Management , 7(10), 5748. https://doi.org/10.24843/ejmunud.2018.v07.i10.p19
Sholihin , Mahfud, P. ., & Dwi , DR (2013). SEM-PLS Analysis with Wrap PLS 3.0 for Nonlinear Relations in Social and Business Research . Publisher Andi Offset . .
Sugiyono . 2014. Quantitative, Qualitative and Combination Research Methods (Mixed Methods) . Bandung : Alphabet
Sugiyono. (2018). Business Research Methodology quantitative, qualitative, combined, and R&D approaches . Alphabets.
Tjiptono, F. 2018, Service Marketing, Principles, Application, and Research. Yogyakarta: Andi.
Top Brand Awards Website. (2022). Top Brand Index . Retrieved 23 September 2022 from https://www.topbrand-award.com/top-brand-index/
VDMA, Fähling, J., Industry, M., Nielsch, W., Abbildung, D., Turtle, P., Lanza, G. et al., Messe, H., Cases, U., Ar-anwendungen, P ., Reality, A., Werkzeug, M., App, D., Vsm, SIM, Technologie-Initiative SmartFactory KL eV, BSI, BFS in der I., Group, SS, Heller, J., … Europäische Komission. (2018). No Bitkom Research, 63(2), 1–3. http://forschungsunion.de/pdf/industrie_4_0_umsetzungsempfehlungen.pdf%0Ahttps://www.dfki.de/fileadmin/user_upload/import/9744_171012-KI-Gipfelpapier-online.pdf%0Ahttps://www.bitkom.org/ sites/default/files/ pdf/Presse/Anhaenge-an-PIs/ 2018/180607 -Bitkom-KPM
Vina Herawati. (2020). The Effect of Perceived Product Quality on Repurchase Intentions at Carrefour Private Label at Carrefour Through Consumer Satisfaction as a Mediating Variable. Management Student Scientific Journal , 1(3), 110–121.
Wijaksono, D., & Ali, H. (2019). Repurchase Intention Model: Analysis of Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (Case Study Private Label on Store Alfamidi in Tangerang. Saudi Journal of Humanities and Social Sciences . Vol.4. Issue : 5. May . ISSN 2415-6256 ( Print ) ISSN 2415-6248 ( Online ) Pages : 371-380.
Wijaya, Y. (2019). The Effect of After Sales Service on Repurchase Intention Through Customer Satisfaction as an Intervening Variable at Pt Damai Sejahtera Abadi (Ufo Elektronika) Surabaya. Agora , 7 (1), 287092.
Woo, H. (2019). The Expanded Halo Model of Brand Image, Country Image and Product Image in The Context of Three Asian Countries. Asia Pacific Journal of Marketing and Logistics, 31(4), 773–790.
Wu, WK, Huang, SC, Wu, HC, & Shyu, ML (2021). The effects of the social influence approach on swift guanxi, trust and repurchase intention when considering buyer dependence. Sustainability (Switzerland) , 13 (14). https://doi.org/10.3390/su13147777
Yeo, SF, Tan, CL, Teo, SL, & Tan, KH (2021). The role of food app servitization on repurchase intention: A study of FoodPanda. International Journal of Production Economics , 234 (February), 108063. https://doi.org/10.1016/j.ijpe.2021.108063
Yunitha, NM (2018). The Beauty of Women in Rukmini Tattwa Text. Journal of Hindu Theology Study Program STAHN Mpu Kuturan Singaraja , 81–88.
Ali, A., & Bhasin, J. (2019). Understanding Customer Repurchase Intention in E-Commerce: Role of Perceived Price, Delivery Quality, and Perceived Value: Https://Doi.Org/10.1177/2278682119850275, 8(2), 142–157. https://doi.org/10.1177/2278682119850275
Aquinia, A., and Soliha Euis. (2020). The Effect of Brand Equity dimension on Repurchase Intention. DIJB : Diponegoro International Journal of Business . Vol.3. No.2. Page: 97-103.p-ISSN: 2580-4987; e-ISSN: 2580-4995
Ariffin , SK, Mohan, T., & Goh, Y. (2018). Influence of consumers' perceived risk on consumers' online purchase intention . https://doi.org/10.1108/JRIM- 11-2017-0100
Ashfiasari, S., & Fauziah, S. (2021). The Influence of Social Influence and Self-efficacy on Intention to Use Mobile Payment System in E-wallet Users. Journal of Management, Business and Social Economics (EMBISS) , 1 (4), 307–317. https://embiss.com/index.php/embiss
Bimantari, C. (2019). The Effect of Brand Awareness, Perceived Quality, and Brand Attitude Toward Purchase Intention of Biscuit Oreo in Surabaya. Journal of Business & Banking , 8 (2), 195. https://doi.org/10.14414/jbb.v8i2.1548
Business, K., Trade, AND, Management, PS, Higher, S., Economics, I., & Indonesia, N. (2019). THE EFFECT OF BRAND AWARENESS AND BRAND EQUITY ON WARDAH COSMETIC CUSTOMER REPURCHASE
Bruno, JM, Bianchi, EC, & Sánchez, C. (2022). Determinants of household recycling intention: The acceptance of public policy moderated by habits, social influence, and perceived time risk . Environmental Science and Policy, 136(June), 1–8. https://doi.org/10.1016/j.envsci.2022.05.010
Chandra, C., & Keni, K. (2019). The Effect of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Customer Purchase Decisions. Muara Journal of Economics and Business , 3(1), 176. https://doi.org//10.24912/jmieb.v3i1.3506
Dewi, IGAPRP, & Ekawati, NW (2019). The Role of Consumer Satisfaction Mediates the Effect of Brand Image on Repurchase Intention. Udayana University E-Journal of Management , 8 (5), 2722. https://doi.org/10.24843/ejmunud.2019.v08.i05.p05
Dewi, LGPS, Edyanto, N., & Siagian, H. (2020). The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia. SHS Web of Conferences , 76(11), 01023.
Fahlefi, D. Ri., & Indriastuti, A. (2019). The Influence of Brand Awareness, Perceived Quality, and Brand Loyalty on Purchasing Decisions of Vivo Cellphones at Angkasa Cell in Blora Regency. Stie Semarang Journal , 11 (1), 38–51. https://doi.org/10.33747/stiesmg.v11i1.337
Farrow, K., Grolleau, G., & Ibanez, L. (2017). Social Norms and Pro-environmental Behavior: A Review of the Evidence. Ecological Economics , 140, 1–13. https://doi.org/10.1016/j.ecolecon.2017.04.017
Gultom, JS, Chairunnisa, TLT, & Tamba, M. (2021). The Influence of Brand Awareness and Perceived Quality on Repurchase Intention Through Customer Satisfaction in Medan Dbd Powder Products. Values, 2(2), 26–42. https://doi.org/10.36490/value.v2i2.212
Hair, JF (2019). A Primer On Partial Least Squares Structural Equation modeling (PLS-SEM) .
Hair, JF, Ringle, CM, Gudergan, SP, Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1), 115–142. https://doi.org/10.1007/s40685-018-0072-4
Hair, JT, Hult, C., Ringle, & Sartstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM ). Loa Angeles : Sage.
Handayani, M., & Rianto, MR (2021). The Influence of Financial Knowledge, Income and Social Influence on Interest in Using Digital Payment Applications in the Islamic Millennial Generation in Bekasi City. Scientific Journal of Islamic Economics , 7 (3), 1858–1865. http://jurnal.stie-aas.ac.id/index.php/jiedoi:http://dx.doi.org/10.29040/jiei.v7i3.3620
Hariyanto, RC, & Wijaya, A. (2022). THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND Awareness ON PURCHASE DECISION . 04 (01), 198–205.
Hidayah, Nur., and Anjarwati, AL (2018). The Effect of Perceived Quality on Repurchase Intentions with Satisfaction as an Intervening Variable (Study on The Botol Sosro Customers in East Surabaya). Journal of Management Science . Vol.6. Number 1.
Ilyas, GB, Rahmi, S., Tamsah, H., and Munir, AR (2020). Reflective Model of Brand Awareness on Repurchase Intention and Customer Statistics. Journal of Asian Finance, Economics and Business Vol. 7. No. 9 . Pages: 427–438. Print ISSN: 2288-4637 / Online ISSN: 2288-4645.
Islam, T., & Chandrasekaran, U. (2019). Religiosity, values and consumer behavior: a study of young Indian Muslim consumers. Journal of Consumer Marketing , 36(7), 948–961. https://doi.org/10.1108/JCM-10-2017-2415
Case, S., Warmindo, K., Lowokwaru, K., & Malang, K. (2021). The Influence of Brand Awareness on Repurchasing Interest of Indomie Brand Instant Noodle Products .
Kautish, P., Khare, A., & Sharma, R. (2020). Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption. Journal of Product and Brand Management , 30(4), 513–531. https://doi.org/10.1108/JPBM-08-2019-2535
Khoirunnisa, S., Syarief, N., & Nur Supriadi, Y. (2022). The influence of product quality, brand image, and price on purchasing decisions for Nivea sunscreen. Bussman's Journal : Indonesian Journal of Business and Management , 2 (1), 240–259
Kotler, P., & Keller, KL (2015). Marketing Management ( 13th ed.). Erlangga .
Krisno, D., Samuel, H., Si, M., Marketing, JM, Petra, UK, & Siwalankerto, J. (2013). 68-73-1-Sm. (P. Kusuma & Suryani, 2017) 1(1), 1–12.
Kusuma, TM, & Hermawan, D. (2020). The Influence of Service Quality and Social Influence on Purchasing Decisions Using Online Food Delivery Services. Journal of Economics & Management Bina Sarana Informatics University , 18 (2), 176–180.
Lee, ZWY, Chan, TKH, Chong, AYL, & Thadani , DR (2019). Customer engagement through omnichannel retailing: The effects of channel integration quality. Industrial Marketing Management , 77(December), 90–101. https://doi.org/10.1016/j.indmarman.2018.12.004
Mardikaningsih, R. (2019). The Effect of Perceived Price and Perceived Risk on Purchase Decisions on Formula Milk (Case Study of Dancow's Milk Consumers. Equity , 1 (1), 1–8. http://repository.uhn.ac.id/handle/123456789/3115 %0Ahttp://repository.uhn.ac.id/bitstream/handle/123456789/3115/Mega Rumintang Panjaitan.pdf?sequence=1&isAllowed=y
Minerva, P. (2019). Use of sunscreen for skin health . 11(1).
Octaviani , N. W., & Sumitro , D. (2020). Influence of Lifestyle, Halal Labels, Brand Ambassadors , and Brand Awareness on Purchasing Decisions (Case Study at Pamulang Beautiful LightShop , Tangsel ). Indonesian College of Economics, 16, 1–16.
Pham, Q., Tran, X., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam. Sustainability , 10(2), 156. https://doi.org/10.3390/su10010156
Pramesthya Praba Sari, IA (Resti & Soesanto, 2016) G., & Hasbi, I. (2020). The Influence of Brand Equity and Online Consumer Reviews on Purchase Intention in Wardah Sunscreen Products. Udayana University E-Journal of Economics and Business , 7 , 589. https://doi.org/10.24843/eeb.2020.v09.i07.p01
Raynaldo, J., & Madiawati, PN (2022). The Effect of Perceived Value and Perceived Quality on Repurchase Intention on Spotify in Bandung City Communities. E-Proceedings of Management , 9(2), 832–839.
Rianto, MR, & Yoganingsih, T. (2020). Religiosity, Influence And, Social Influence In, Sharia Saving, Bekasi Bank, Independent Management, Economics Study Program, Bhayangkara Faculty, Raya University, Jakarta Social, Government Influence, Saving Support, Interest in Sharia, Bank. 16(2), 76–83
Sari, S., Syamsuddin, S., & Syahrul, S. (2021). Analysis of Brand Awareness and Its Effect on Buying Decisions for Toyota Calya Cars in Makassar. Journal of Business Administration (JBA) , 1 (1), 37. https://doi.org/10.31963/jba.v1i1.2678
Savitri, IAPD, & Wardana, IM (2018). The Influence of Brand Image, Product Quality and Perceived Price on Satisfaction and Repurchase Intentions. Udayana University E-Journal of Management , 7(10), 5748. https://doi.org/10.24843/ejmunud.2018.v07.i10.p19
Sholihin , Mahfud, P. ., & Dwi , DR (2013). SEM-PLS Analysis with Wrap PLS 3.0 for Nonlinear Relations in Social and Business Research . Publisher Andi Offset . .
Sugiyono . 2014. Quantitative, Qualitative and Combination Research Methods (Mixed Methods) . Bandung : Alphabet
Sugiyono. (2018). Business Research Methodology quantitative, qualitative, combined, and R&D approaches . Alphabets.
Tjiptono, F. 2018, Service Marketing, Principles, Application, and Research. Yogyakarta: Andi.
Top Brand Awards Website. (2022). Top Brand Index . Retrieved 23 September 2022 from https://www.topbrand-award.com/top-brand-index/
VDMA, Fähling, J., Industry, M., Nielsch, W., Abbildung, D., Turtle, P., Lanza, G. et al., Messe, H., Cases, U., Ar-anwendungen, P ., Reality, A., Werkzeug, M., App, D., Vsm, SIM, Technologie-Initiative SmartFactory KL eV, BSI, BFS in der I., Group, SS, Heller, J., … Europäische Komission. (2018). No Bitkom Research, 63(2), 1–3. http://forschungsunion.de/pdf/industrie_4_0_umsetzungsempfehlungen.pdf%0Ahttps://www.dfki.de/fileadmin/user_upload/import/9744_171012-KI-Gipfelpapier-online.pdf%0Ahttps://www.bitkom.org/ sites/default/files/ pdf/Presse/Anhaenge-an-PIs/ 2018/180607 -Bitkom-KPM
Vina Herawati. (2020). The Effect of Perceived Product Quality on Repurchase Intentions at Carrefour Private Label at Carrefour Through Consumer Satisfaction as a Mediating Variable. Management Student Scientific Journal , 1(3), 110–121.
Wijaksono, D., & Ali, H. (2019). Repurchase Intention Model: Analysis of Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (Case Study Private Label on Store Alfamidi in Tangerang. Saudi Journal of Humanities and Social Sciences . Vol.4. Issue : 5. May . ISSN 2415-6256 ( Print ) ISSN 2415-6248 ( Online ) Pages : 371-380.
Wijaya, Y. (2019). The Effect of After Sales Service on Repurchase Intention Through Customer Satisfaction as an Intervening Variable at Pt Damai Sejahtera Abadi (Ufo Elektronika) Surabaya. Agora , 7 (1), 287092.
Woo, H. (2019). The Expanded Halo Model of Brand Image, Country Image and Product Image in The Context of Three Asian Countries. Asia Pacific Journal of Marketing and Logistics, 31(4), 773–790.
Wu, WK, Huang, SC, Wu, HC, & Shyu, ML (2021). The effects of the social influence approach on swift guanxi, trust and repurchase intention when considering buyer dependence. Sustainability (Switzerland) , 13 (14). https://doi.org/10.3390/su13147777
Yeo, SF, Tan, CL, Teo, SL, & Tan, KH (2021). The role of food app servitization on repurchase intention: A study of FoodPanda. International Journal of Production Economics , 234 (February), 108063. https://doi.org/10.1016/j.ijpe.2021.108063
Yunitha, NM (2018). The Beauty of Women in Rukmini Tattwa Text. Journal of Hindu Theology Study Program STAHN Mpu Kuturan Singaraja , 81–88.
Published
2023-09-30
How to Cite
adilla.Y, F., & Arief Maulana. (2023). Exploring repurchase intentions for Wardah sunscreen in Padang city: the impact of brand awareness, social influence, and perceived quality . Marketing Management Studies, 3(3), 262-276. https://doi.org/10.24036/mms.v3i3.380
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