Vol. 3 No. 3 (2023): Marketing Management Studies

Articles

• Brand authenticity's influence on brand loyalty: an examination of the mediating role of perceived value and brand trust in Wardah halal cosmetics

  Suci Aprilia Hendri, Abror Abror

  215-227

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• Perceived risk, trustworthiness, and security in E-wallet adoption: a study of DANA in West Sumatra

  Difa Trevina Kinanti, Rahmiati Rahmiati

  228-240

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• The role of celebrity endorsers, social media campaigns, and co-branding in shaping brand image: a case study of Es Teh Indonesia

  Fataras Larasti, Susi Evanita

  241-252

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• The influence of social media marketing on brand equity with brand trust as mediation on Propolis Shampoo Products Pt Herba Penawar Alwahida Indonesia (Hpai-Hni) in Padang City

  Muhammad Ilham, Whyosi Septrizola

  253-261

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• Exploring repurchase intentions for Wardah sunscreen in Padang city: the impact of brand awareness, social influence, and perceived quality

  Fitri adilla.Y, Arief Maulana

  262-276

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• Understanding the psychological drivers of sustainable purchasing behavior: a study of The Body Shop customers in Padang city

  Ridwan Ridwan, Gesit Thabrani

  277-288

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• Destination brand awareness and perceived value: the mediating influence of destination image

  Aldio Ferdinando, Yasri Yasri

  289-296

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• BTS celebrity endorser and consumer purchase intentions: the mediating impact of attitudes toward ads in Padang City *

  Tesa Febrina, Vidyarini Dwita

  297-311

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• The influence of social media marketing on purchase intention with brand awareness and halal awareness of Scarlett products SMM, Brand Awareness, Halal Awareness, Purchase Intention, mediation analysis

  Niken Aprilia Mulyadi, Hendri Andi Mesta

  312-322

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