The influence of price, service quality, and location on revisit intention through tourist satisfaction as an intervening variable in The Kandi Animal Park Tourism object in Sawahlunto City
Keywords:
Price ; Service Quality ; Location ; Revisit Intention ; Tourist Satisfaction as an Intervening Variable.
Abstract
This research aims to analyze the influence of price, service quality and location on revisit intention through tourist satisfaction as an intervening variable at the Kandi Animal Park tourist attraction in Sawahlunto City. This type of research is quantitative with this type of research aiming to find out causes (independent) and effects (dependent) or how variables influence other variables. The population of this study were visitors to the Kandi Animal Park tourist attraction in Sawahlunto City with a sample size of 140 respondents. This research was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 Software. The results of this research show that: (1) Price, service quality, location have a significant effect on tourist satisfaction at the Kandi Sawahlunto Animal Park. (2) Price, service quality, location, tourist satisfaction have a significant effect on revisit intention to the Kandi Sawahlunto Animal Park. (3) Price, service quality, location have a significant effect on revisit intention to visit with tourist satisfaction as an intervening variable at the Kandi Sawahlunto Animal Park.
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References
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Widjayanto, T. (2019). Pengaruh daya tarik wisata, promosi dan kualitas pelayanan terhadap minat berkunjung kembali wisatawan di objek wisata ketep pass
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Andriani, N. N. (2021). Pengaruh Kualitas Pelayanan, Promosi, dan Servicescape Terhadap Niat Berkunjung Kembali Pada Toya Devasya di Kintamani Bangli Bali.Doctoral dissertation, Universitas Mahasaraswati Denpasar. 41.
Berlianto, M. P. (2018). “Pengaruh Kualitas Layanan, Kepuasan, Kepercayaan Dan Komitmen Terhadap Minat Berkunjung Kembali Pada Industri Kecantikan Margaretha.” Journal Of Management and Business Review, 15(2), 260–275.
Dewi, I. E. B., & Purnomo, H. (2022). Pengaruh Fasilitas Wisata, Promosi, dan Harga Terhadap Minat Berkunjung Kembali Wisatawan (Studi Destinasi Wisata Taman Ghanjaran Trawas). Jurnal Kajian Ilmu Manajemen (JKIM), 2(4).
Dewi, M. R., Soeliha, S., & Ediyanto. (2022). Pengaruh Citra Wisata Kampung Blekok 80 Dalam Menentukan Minat Berkunjung Kembali Terhadap Kepuasan Pengunjung Sebagai Variabel Intervening. Jurnal Mahasiswa Entrepreneur, 1(2), 1045–1055.
Diana Alfaini, Ediyanto, Y. P. (2022). Pengaruh Lokasi Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Apotek Al Afiah Mangaran Situbondo. 1(8), 1–23.
Dirgantara, W. (2013). Pengaruh Kualitas Pelayanan Dan Nilai Pelanggan Terhadap Kepuasan Pengunjung Museum Kartini Jepara. Management Analysis Journal, 2(1), 110–117.
Giovanis, A., Athanasopoulou, P., & Tsoukatos, E. (2015). The role of service fairness in service quality. In Journal of Service Theory and Practice (Vol. 25, Issue 6).
Hair, et., al. (2018). A Primer On Partial Least Squares Structural Equation Modelling (PLS-SEM).
Hartadi, R. T., Nawarini, A. T., Suparno, C., & Heryawan, A. (2023). The Effect Of The Role Of Business Location, Service Quality, And Customer Experience On Repurchase Intention With Customer Satisfaction As A Mediating Variable (Study on Takoyaki Secret Customers in Purwokerto). 714–727.
Hussein, A. S. (2015). Penelitian Bisnis dan Manajemen Menggunakan Partial Least Squares dengan SmartPLS 3.0. Universitas Brawijaya, 1, 1–19. https://doi.org/10.1023/A:1023202519395
Khandelwal, U., & Bajpai, N. (2012). Price Fairness and Its Linear Dependence on Consumer Attitude : A Comparative Study in Metro and Non Metro City. European Journal of Business and Management, 94–102.
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Pearson Education.
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa . Selemba Empat: Jakarta.
Miastita, A., Hidayah, T., & Maspufah, H. (2023). Analisis Daya Tarik Wisata, Harga, Promosi, Fasilitas Wisata, Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Wisatawan Objek Wisata Jember Mini Zoo. Jurnal Manajemen Bisnis Dan Manajemen Keuangan, 4(1), 51–65.
Mingfang, Z., & Hanyu, Z. (2014). Research on the Causal Relationship between Antecedent Factors, Tourist Satisfaction and Destination Loyalty. Journal of Economics, Business and Management, 3(7), 683–686.
Nurazizah, G. R., & Marhanah, S. (2020). Influence of Destination Image and Travel Experience Towards Revisit Intention in Yogyakarta as Tourist Destination. Journal of Indonesian Tourism, Hopitality and Recreation, 3(1), 28–39
Petrick, James F, et al. 2011. “An Examination of the Determinants of Entertainment Vacationer’s Intentions to Revisit,” in Journal of Travel Research, Vol. 40, Sage Publications, 42-43.
Rahmat Fajrin, A., Wijayanto, G., & Kornita, S. E. (2021). Pengaruh Fasilitas dan Lokasi terhadap Kepuasan dan Minat Berkunjung Kembali Wisatawan Candi Muara Takus Kecamatan XIII Koto Kampar Kabupaten Kampar. Jurnal Ekonomi KIAT, 32(1), 40–47. https://doi.org/10.25299/kiat.2021.vol32(1).7406
Resti, D., & Soesanto, H. (2016). Pengaruh Persepsi Harga, Kualitas PelayananMelalui Kepuasan Pelanggan Terhadap Minat BeliUlang Pada Rumah Kecantikan Sifra Di Pati. Diponegoro Journal of Management, 5(1), 1–12. http://ejournal-s1.undip.ac.id/index.php/dbr
Saputro, W. E., Sukimin, & Indriastuty, N. (2020). Analisis Daya Tarik Wisata, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Minat Berkunjung Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal GeoEkonomi ISSN-Elektronik, 11, 56–73.
Senggetang, V., Mandey, S. L., & Moniharapon, S. (2019). Pengaruh Lokasi, Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado (The Influence Of Location, Promotion And Price Perception To Consumer Purchase On Kawanua Emerald City Manado Housing). Jurnal EMBA, 7(1),881–890. https://ejournal.unsrat.ac.id/index.php/emba/article/view/22916S
Sugiyono. (2018). “Metode Penelitian Bisnis”. Alfabeta.
Thungasal, C. E., & Siagian, H. (2019). Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Hotel Kasuari. Agora, 7(1), 1–7.
Tian-Cole, S., Crompton, J.L. and Willson, V.A. (2002) An Empirical Investigation of the Relationships between Service Quality, Satisfaction and Behavioral Intentions among Visitors to a Wildlife Refuge. Journal of Leisure Research, 34, 1-24.
Tjahjaningsih, E., Nanda, G. O., Marlien, R., & Cahyan, A. T. (2022). The effect of promotion, store atmosphere and service quality on purchase decision: the covid-19 pandemic. Journal of Economics and Public Health, 1(1), 19–30. https://jurnal.globalhealthsciencegroup.com/index.php/JEPH/article/view/882
Tjiptono, Fandy. 2017. Manajemen Pemasaran Jasa. PT. Indeks Kelompok Gramedia. Jakarta.
Widiyanti, Satri Oktahirsa, Zakaria Wahab, Muchsin Saggaf (2021). the influence of product and service quality on the consumer satisfaction in PT Main Commercial Hospi Palembang Branch. SLOAP 4 (2).
Widjayanto, T. (2019). Pengaruh daya tarik wisata, promosi dan kualitas pelayanan terhadap minat berkunjung kembali wisatawan di objek wisata ketep pass
Yulisetiarini, D., Nasirudin, M dan Suroso, I. 2018. Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Kepuasan Konsumen dan Word Of Mouth Perusahaan Conato di Jember. Jurnal Ekonomi. 14:68.
Published
2024-03-31
How to Cite
Ariani, E., & Yolanda, M. (2024). The influence of price, service quality, and location on revisit intention through tourist satisfaction as an intervening variable in The Kandi Animal Park Tourism object in Sawahlunto City. Marketing Management Studies, 4(1), 78-89. https://doi.org/10.24036/mms.v4i1.477
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Articles
