Vol. 4 No. 1 (2024): Marketing Management Studies

Articles

• The effect of value equity, brand equity, and relationship equity on repurchase intention

  Nurul Annisa Fitri, Yasri Yasri

  1-10

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• The effect of service quality and customer perceived value on customer satisfaction with trust as a mediating variable

  Kelvin Griseldis, Hendri Andi Mesta

  11-20

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• The effect of perceived value, customer satisfaction, and customer trust on customer retention

  Rahma Dani, Abror

  21-32

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• The effect of information quality on trust mediated by social psychological distance and its effect on purchase intention

  Rahmat Hidayah, Gesit Thabrani

  33-43

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• The impact of product quality, price, and promotion on the consumer satisfaction of Scarlett Whitening serum products

  Windi Afrianti, Arief Maulana

  44-54

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• Influence of service quality and company image on electronic word-of-mouth (eWOM) through customer satisfaction among train passengers at PT. Indonesian Railways (Persero) Regional Division II West Sumatra.

  Sri Rahma Lisya, Thamrin Thamrin

  55-66

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• The influence of convenience, perceived ease of use, perceived risk, and security on trust with financial well-being as mediation for OVO digital payment users

  Gian Mulkiansyah, Rahmiati Rahmiati, Awisal Fasyni

  67-77

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• The influence of price, service quality, and location on revisit intention through tourist satisfaction as an intervening variable in The Kandi Animal Park Tourism object in Sawahlunto City

  Echa Ariani, Mike Yolanda

  78-89

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• The influence of complaint handling, security and e-service quality on user loyalty e-wallet DANA among college students in Padang City

  Muhammad Aditya Fajar, Yunita Engriani

  90-99

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