The influence of convenience, perceived ease of use, perceived risk, and security on trust with financial well-being as mediation for OVO digital payment users

  • Gian Mulkiansyah Universitas Negeri Padang
  • Rahmiati Rahmiati Universitas Negeri Padang
  • Awisal Fasyni Universitas Negeri Padang
Keywords: Keywords: Trust, convenience, perceived ease of use, perceived risk, and financial well-being

Abstract

This study aims to examine how convenience, perceived usability, perceived risk, and perceived security affect trust with financial wellbeing in OVO digital payment consumers. A total of 200 respondents took part in the study, and SmartPLS conducted the data analysis. The following details were included in the study's conclusions. (1) Convenience has a strong favorable impact on financial well-being. (2) There is a considerable beneficial relationship of perceived ease of use on financial well-being. (3) There is a considerable positive influence of perceived risk on financial well-being. (4) Financial well-being is positively impacted by security. (5) There is a considerable favorable influence of financial well-being on trust.

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Published
2024-03-31
How to Cite
Gian Mulkiansyah, Rahmiati, R., & Fasyni, A. (2024). The influence of convenience, perceived ease of use, perceived risk, and security on trust with financial well-being as mediation for OVO digital payment users. Marketing Management Studies, 4(1), 67-77. https://doi.org/10.24036/mms.v4i1.487