The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable
Keywords:
Marketing performance; market orientation; managerial capability; and market innovation.
Abstract
The aim of this research is to analyze the influence of market orientation, managerial capability, and market innovation on the marketing performance of small and medium-sized enterprises (SMEs) in the city of Padang. The population of this study comprises all owners of small and medium-sized enterprises in Padang. The sample size for this research was determined to be 94 samples using the Slovin formula. The data analysis technique employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings of this study indicate that (1) There is a significant influence of market orientation on marketing performance. (2) There is a significant influence of managerial capability on marketing performance. (3) There is no significant influence of market orientation on market innovation. (4) There is a significant influence of managerial capability on market innovation. (5) There is a significant influence of market innovation on marketing performance. (6) The market innovation variable cannot mediate the relationship between market orientation and marketing performance. (7) There is an indirect and significant influence of managerial capability on marketing performance through market innovation..
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Warsono (2010). Prinsip-prinsip dan Praktik Keuangan Pribadi. Volume 13 no 2.
Winardi. 2004. Manajemen Perilaku Organisasi. Jakarta: Prenada Media.
Abu Ahmadi & Munawar Sholeh. 2005. Psikologi Perkembangan. Jakarta: Pt Rineka Cipta.
Asashi, Tesa & I Putu Gde Sukaatmadja. 2017. Peran Inovasi pasar dalam Meinovasi pasar Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran. E-Jurnal Manajemen Unud, Vol. 6, No. 4: 1816-1845
Geoffrey, G. Meredith, Et. Al. (1996). Kewirausahaan Teori Dan Praktek. Jakarta: Pt. Pustaka Binaman Presindo.
Glenn B. Voss, Zannie Giraud Voss,2000, Strategic Orientation and Firm Performance in an Artistic Environment. Journal of Marketing: January 2000, Vol. 64, No. 1, pp. 67-83.
Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program Spss”. Semarang: Badan Penerbit Universitas Diponegoro
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. America: Pearson.
Han, Jin K, Narwoon Kim & Srivastava, Rajendra K. (1998). “Market Orientation An Organization Performance: Is Innovation Missing Link?”. Journal Of Marketing. P.42-54.
Handoko, T. Hani. 2009. Manajemen Edisi 2. Yogyakarta: BPFE Yogyakarta.
Hasibuan, Malayu S.P. 2004. Manajemen: Dasar, Pengertian, dan Masalah. Jakarta: Bumi Aksara.
Husein, Umar. 2011. Metode Penelitian Untuk Skripsi Dan Tesis Bisnis Edisi 11. Jakarta: Pt Raja Grafindo Persada
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran Edisi 13 Jilid 1. Terjemahan Bob Sabran. Jakarta: Erlangga.
Lestari, Fitria. 2013. Artikel, Pengaruh Jiwa Kewirausahaan Dan Kreativitas Terhadap Keberhasilan Usaha Pada Sentra Industri Rajutan Binong Jati Bandung
Peter, Baraka Alex dkk. 2015. “Influence of Venture Capital Financing on the Growth of Micro, Small and Medium Enterprises in Kenya: The Study of Nairobi Country”. Europan Journal of Bussines and Management, Vol 7, No 29.
Laksana, T.H. (2016). UKM Harus Manfaatkan Teknologi. Deputi Bidang Ilmu Pengetahuan Teknik Lipi. Pikiran-Rakyat.Com [Online].
Li, Y., Zhao, Y., Tan, J., & Liu, Y. (2008). Moderating effects of entrepreneurial orientation on market orientation‐performance linkage: Evidence from Chinese small firms. Journal of small business management, 46(1), 113-133.
Lppi Dan Bi.2015.Profil Bisnis Usaha Mikro, Kecil Dan Mengengah (UKM).Hal:1 100.Http://Www.Bi.Go.Id/Id/UKM/Penelitian/Nasional/Kajian/Documents/Profil%20 Bisnis%20UKM.Pdf (Diakses 22/1/2017).
Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability, 11(3), 729.
Narver, J. C., & Slater , S. F. 1990. “The Effect Of Market Orientation On Business Profitability”, Journal Of Marketing. Pp.20 – 35.
Orobia, L. A., Nakibuuka, J., Bananuka, J., & Akisimire, R. (2020). Inventory management, managerial competence and financial performance of small businesses. Journal of Accounting in Emerging Economies, 10(3), 379–398. https://doi.org/10.1108/JAEE-07-2019-0147.
Pertiwi, Yunita Dewi & Bambang Banu Siswoyo. 2016. Pengaruh Orientasi Pasar Terhadap Kinerja Pemasaran pada UKM Kripik Buah di Kota Batu. Syariah Paper Accounting FEB UMS
Rahmana, Arif et.al. 2012. Strategi pengembangan usaha kecil menengah Sektor Industri Pengolahan. Jurnal Teknik Industri 13(01): 14–21
Ritonga, M., & Yulhendri, Y. (2019). Pengaruh Orientasi Kewirausahaan Dan Keunggulan Bersaing Terhadap Kinerja Usaha Mikro Kecil Di Kota Padang. Jurnal Ecogen, 2(2), 206-217.
Setiawan, Heri. 2015. Pengaruh Orientasi Pasar, Budaya Organisasi, dan Orientasi Kewirausahaan Terhadap Kinerja Usaha (Studi pada Usaha Kecil Pengolahan di Kota Palembang). Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya, 13 (2), h: 152-165
Slater, S.F., and Narver, J.C. 1995. “Market Orientation and the Learning Organization”. Journal of Marketing (July). Vol.59., p.63-74
Suci, Yuli Rahmini. (2017). Perkembangan UKM (Usaha Mikro Kecil Dan Menengah) Di Indonesia. Jurnal Ilmiah Cano Ekonomos, 6(1), 51–58.
Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatig, dan R&D, penerbit Alfabeta,Bandung.
Syarif Hidayat (2016). Hadapi Mea, Industri Lokal Harus Semakin Inovatif. Kementrian Perindustrian. Bisniskeuangan.Kompas.Com [Online].
Warsono (2010). Prinsip-prinsip dan Praktik Keuangan Pribadi. Volume 13 no 2.
Winardi. 2004. Manajemen Perilaku Organisasi. Jakarta: Prenada Media.
Published
2024-06-29
How to Cite
Wesondra, Q., & Sari, A. Y. (2024). The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable. Marketing Management Studies, 4(2), 144-156. https://doi.org/10.24036/mms.v4i2.511
Section
Articles
