Vol. 4 No. 2 (2024): Marketing Management Studies

Articles

• The influence of perceived usefulness, perceived ease of use, perceived risk on behavioral intention for QRIS user

  Muhammad Yusuf, Rahmiati Rahmiati, Thamrin Thamrin

  100-118

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• The effect of online customer shopping experience on online impulsive buying mediated by attitudinal loyalty at E-commerce

  Nadila Aprilyra, Abror Abror

  119-132

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• The effect of social media, online review, and price discount on impulse buying

  Redha Fradia, Yasri Yasri

  133-143

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• The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable

  Qory Wesondra, Astri Yuza Sari

  144-156

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• Impact of perceived usefulness, ease of use, and privacy & security on QRIS adoption: mediating role of behavioral intention

  Elsa Kurnia, Mike Yolanda

  157-169

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• The impact of environmental knowledge, green word of mouth and green marketing on green purchase intention with environmental attitude as a mediating variable

  Viola Julia Azizah, Vidyarini Dwita

  170-183

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• The influence of product quality, service quality and price o customer satisfaction and loyalty at Transmart Padang outlets

  Muhammad Ridho Al Fikri, Yunia Wardi

  184-191

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• Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang

  Muhammad Fauzan Pratama, Yunita Engriani

  192-205

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• Exploring the influence of technology affordance on purchase intention through immersion in Shopee live streaming shopping in Indonesia

  Shatifa Salsabila, Dina Patrisia

  206-218

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