Vol. 4 No. 2 (2024): Marketing Management Studies

View Vol. 4 No. 2 (2024): Marketing Management Studies

DOI: https://doi.org/10.24036/mms.v4i2

Published: 2024-06-30

Articles

The influence of perceived usefulness, perceived ease of use, perceived risk on behavioral intention for QRIS user

Muhammad Yusuf, Rahmiati Rahmiati, Thamrin Thamrin

100-118
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The effect of online customer shopping experience on online impulsive buying mediated by attitudinal loyalty at E-commerce

Nadila Aprilyra, Abror Abror

119-132
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The effect of social media, online review, and price discount on impulse buying

Redha Fradia, Yasri Yasri

133-143
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The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable

Qory Wesondra, Astri Yuza Sari

144-156
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Impact of perceived usefulness, ease of use, and privacy & security on QRIS adoption: mediating role of behavioral intention

Elsa Kurnia, Mike Yolanda

157-169
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The impact of environmental knowledge, green word of mouth and green marketing on green purchase intention with environmental attitude as a mediating variable

Viola Julia Azizah, Vidyarini Dwita

170-183
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The influence of product quality, service quality and price o customer satisfaction and loyalty at Transmart Padang outlets

Muhammad Ridho Al Fikri, Yunia Wardi

184-191
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Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang

Muhammad Fauzan Pratama, Yunita Engriani

192-205
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Exploring the influence of technology affordance on purchase intention through immersion in Shopee live streaming shopping in Indonesia

Shatifa Salsabila, Dina Patrisia

206-218
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