Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang
Keywords:
Consumptions values; purchase decision; green trust; eco-friendly product; green marketing
Abstract
This research aims to analyze the influence of Functional value , Social value and Emotional Value on Purchase Decisions Mediated by Green Trust on Environmentally Friendly Products at Fore Coffee Stores in Padang City. The population in this research are all people who live in the city of Padang and have bought or know about Fore Coffee products. This research involved 251 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research show that (1) Functional value has a significant positive effect on Purchase Decision. (2) Functional value has a significant positive effect on Green Trust. (3) Social value has a positive effect on Purchase Decision. (4) Social value has a significant positive effect on Green Trust. (5) Emotional has a significant positive effect on Purchase Decision. (6) Emotional Value has a significant positive effect on Green Trust. (7) Green Trust has a significant positive effect on Purchase Decision. (8) Emotional Value has a positive effect on Purchase Decisions through Green Trust as mediation. (9) Functional value has a positive and significant effect on Purchase Decisions through Green Trust as mediation. (10) Social value has a positive influence on Purchase Decisions through Green Trust as mediation.
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References
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Pickett‐Baker, J., & Ozaki, R. (2008a). Pro‐environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281–293. https://doi.org/10.1108/07363760810890516
Pickett‐Baker, J., & Ozaki, R. (2008b). Pro‐environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281–293. https://doi.org/10.1108/07363760810890516
Rex, E., & Baumann, H. (2007). Beyond ecolabels: what green marketing can learn from conventional marketing. Journal of Cleaner Production, 15(6), 567–576. https://doi.org/10.1016/j.jclepro.2006.05.013
Riyanika, C. D. D., Juliati, R., & Roz, K. (2022). The Effect of Brand Image and Product Quality on Purchase Decision of Starbucks Coffee in Malang City. Jamanika (Jurnal Manajemen Bisnis Dan Kewirausahaan), 2(01), 1–11. https://doi.org/10.22219/jamanika.v2i01.26915
Rosyana, V., & Zulfitri. (2022). SEBAGAI VARIABEL MEDIASI (STUDI PADA GERAI STARBUCKS COFFEE KARANG TENGAH). JFM : Journal of Fundamental Management, 2(3). https://doi.org/10.22441/jfm.v2i3.17744
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
Amin, S., & Tarun, M. T. (2020). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal, 17(8), 1320–1336. https://doi.org/10.1108/srj-05-2020-0191
Asyhari, A., & Yuwalliatin, S. (2021). THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE. Jurnal Aplikasi Manajemen, 19(3), 535–546. https://doi.org/10.21776/ub.jam.2021.019.03.07
Bei, L.-T., & Simpson, E. M. (1995). The Determinants of Consumers’ Purchase Decisions For Recycled Products: an Application of Acquisition-Transaction Utility Theory. ACR North American Advances, NA-22. Retrieved from https://www.tcrwebsite.org/volumes/7711/volumes/v22/NA-22
Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model. Journal of Cleaner Production, 95, 332–340. https://doi.org/10.1016/j.jclepro.2015.02.042
Chamorro, A. (2009). Characteristics of research on green marketing. Business Strategy and the Environment. Retrieved from https://www.academia.edu/15732296/Characteristics_of_research_on_green_marketing
Chen, Y., & Chang, C. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Chen, Y.-S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307–319.
Coffee, F. (2022a, July 26). Ikon Recycle pada Gelas Fore Coffee: Realisasi Gaya Hidup Ramah Lingkungan -. Retrieved from https://fore.coffee/ikon-recycle-pada-gelas-fore-coffee-realisasi-gaya-hidup-ramah-lingkungan/
Coffee, F. (2022b, October 24). Filosofi di Balik Logo Fore Coffee, Apa Maknanya? -. Retrieved June 5, 2024, from https://fore.coffee/filosofi-di-balik-logo-fore-coffee-apa-maknanya/
Cristian, B., & Antonio, D. (n.d.). PENGARUH FUNCTIONAL VALUE, EMOTIONAL VALUE DAN VALUE FOR MONEY TERHADAP MINAT BELI ULANG APARTEMEN DI SURABAYA.
D’Souza, C., Taghian, M., Lamb, P., & Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 31(4), 371–376. https://doi.org/10.1111/j.1470-6431.2006.00567.x
Gupta, S., & Ogden, D. T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26(6), 376–391. https://doi.org/10.1108/07363760910988201
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2014). Corrigendum to “Editorial Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance” [LRP 46/1-2 (2013) 1–12]. Long Range Planning, 47(6), 392. https://doi.org/10.1016/j.lrp.2013.08.016
Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336–354. https://doi.org/10.1016/j.jcps.2013.11.002
Jamrozy, U., & Lawonk, K. (2017). The multiple dimensions of consumption values in ecotourism. International Journal of Culture, Tourism and Hospitality Research, 11(1), 18–34. https://doi.org/10.1108/ijcthr-09-2015-0114
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination. Journal of Consumer Marketing, 16(5), 441–460. https://doi.org/10.1108/07363769910289550
Lee, J. (2021). The Impact of Consumption Values on Environmentally Friendly Product Purchase Decision. Journal of Economics Marketing, and Management, 9(4), 31–43. https://doi.org/10.20482/jemm.2021.9.4.31
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573–586. https://doi.org/10.1108/02634500810902839
Lin, P.-C., & Huang, Y.-H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002
Made, N., Rasuma Putri, D., Syawal2, R., Handayani3, N., Asmawih, M., Faluti, … Sahid123, P. (2021). Juni 2021 Jurnal Sains Terapan Pariwisata Halaman. Online) JSTP, 6(2).
Mason, M. C., Oduro, S., Umar, R. M., & Zamparo, G. (2023). Effect of consumption values on consumer behavior: a Meta-analysis. Marketing Intelligence & Planning, 41(7), 923–944. https://doi.org/10.1108/mip-03-2023-0100
Miati, I. (2020). Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar). Abiwara : Jurnal Vokasi Administrasi Bisnis, 1(2), 71–83. https://doi.org/10.31334/abiwara.v1i2.795
Osman, I., Junid, J., Ali, H., Buyong, S. Z., Syed Marzuki, S. Z., & Othman, N. (2023). Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR). Journal of Islamic Marketing. https://doi.org/10.1108/jima-09-2022-0245
Pickett‐Baker, J., & Ozaki, R. (2008a). Pro‐environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281–293. https://doi.org/10.1108/07363760810890516
Pickett‐Baker, J., & Ozaki, R. (2008b). Pro‐environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281–293. https://doi.org/10.1108/07363760810890516
Rex, E., & Baumann, H. (2007). Beyond ecolabels: what green marketing can learn from conventional marketing. Journal of Cleaner Production, 15(6), 567–576. https://doi.org/10.1016/j.jclepro.2006.05.013
Riyanika, C. D. D., Juliati, R., & Roz, K. (2022). The Effect of Brand Image and Product Quality on Purchase Decision of Starbucks Coffee in Malang City. Jamanika (Jurnal Manajemen Bisnis Dan Kewirausahaan), 2(01), 1–11. https://doi.org/10.22219/jamanika.v2i01.26915
Rosyana, V., & Zulfitri. (2022). SEBAGAI VARIABEL MEDIASI (STUDI PADA GERAI STARBUCKS COFFEE KARANG TENGAH). JFM : Journal of Fundamental Management, 2(3). https://doi.org/10.22441/jfm.v2i3.17744
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
Published
2024-06-29
How to Cite
Pratama, M. F., & Engriani, Y. (2024). Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang. Marketing Management Studies, 4(2), 192-205. https://doi.org/10.24036/mms.v4i2.521
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Articles
